0 vernacular) that bring insights into the company's product lines would be of significant value to both customers and prospects. In addition, the use of Real Simple Syndication (RSS) for publishing news from the company would also be very valuable for supporting online marketing strategies. The online marketing strategy also needs to include extensive use Google AdWords which can significantly increase the company's performance in that search engines' performance. Columbus (2006) specifically defines the strategies necessary for ensuring Google AdWords is a highly effective online strategy. The integration of all these elements to create a cohesive online marketing strategy for Lockheed Martin to attract prospects and keep existing customers continually interested in what the company is pursuing as product, service and support strategies.
Reference:
Columbus (2006) - Trekking AdWords' Last Mile. CRMBuyer.com. Accessed from the Internet on October 11, 2007:
http://www.crmbuyer.com/story/49643.html
Appendix:
Appnedix a. WEB 2.0 APPLICATIONS
Application Blogs
Description • Online diary or journal entry on the Internet, which primarily supports text, photo (photoblog), video (vlog), and audio (podcast) formats • Google, AOL, and Yahoo offer free blogging platforms
Mashup
Web service that gathers related content from more than one source • IBM's mashup applications enable project managers to match team resources with a map to identify the geographical locations of the resources
Peer-to-Peer Networking technique for effectively sharing...
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