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Online Auction Sites Including Ebay Research Proposal

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eBay, Priceline.com ad Skyauction.com all use multiple layers of security to ensure fraud does not occur in their sponsored transactions. In reviewing potential flights on skyauction.com it is clear that going directly to an airline's website and shopping for specials can actually save money. It is apparent that the costs of running the site are included in the fees as well. Overall, if the deal was good enough for a flight and the security of the site could be verified, using an auction site would save a significant amount of money. Yet the risks associated with any online transaction with an unknown seller would have to be weighed against the benefits on a transaction basis. In other words I would...

(2009). Optimal bidding in online auctions. Journal of Revenue and Pricing Management, 8(1), 21-41.
Li-Chang Hsu, Chao-Hung Wang. (2008). AA Study of e-Trust in Online Auctions. Journal of Electronic Commerce Research, 9(4), 310-321.

Barbara B. Stern, Maria B. Royne, Thomas F. Stafford, Carol C. Bienstock. (2008). Consumer acceptance of online auctions: An extension and revision of the TAM. Psychology & Marketing, 25(7), 619.

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Dimitris Bertsimas, Jeffrey Hawkins, Georgia Perakis. (2009). Optimal bidding in online auctions. Journal of Revenue and Pricing Management, 8(1), 21-41.

Li-Chang Hsu, Chao-Hung Wang. (2008). AA Study of e-Trust in Online Auctions. Journal of Electronic Commerce Research, 9(4), 310-321.

Barbara B. Stern, Maria B. Royne, Thomas F. Stafford, Carol C. Bienstock. (2008). Consumer acceptance of online auctions: An extension and revision of the TAM. Psychology & Marketing, 25(7), 619.
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