eBay, Priceline.com ad Skyauction.com all use multiple layers of security to ensure fraud does not occur in their sponsored transactions. In reviewing potential flights on skyauction.com it is clear that going directly to an airline's website and shopping for specials can actually save money. It is apparent that the costs of running the site are included in the fees as well. Overall, if the deal was good enough for a flight and the security of the site could be verified, using an auction site would save a significant amount of money. Yet the risks associated with any online transaction with an unknown seller would have to be weighed against the benefits on a transaction basis. In other words I would...
(2009). Optimal bidding in online auctions. Journal of Revenue and Pricing Management, 8(1), 21-41.
online auction company called eBay. The information gathered on eBay was gathered through various techniques including the Ten Commandments of case analysis, ESP-TE, PETR-PEC and AM-FAMUS. The report tries to therefore present eBay's strategic and long-term plans, criteria objectives, and other key data facts through statistical information and models and other indicators of key success factors. The report is presented in a SWOT analysis format so as to simplify
Once this occurs, is when the firm will be able to reach out to a bigger audience and increase the number of people who are purchasing products from them. (Ahmed, 2009, pp. 142 -- 149) A second strategy that EBay could utilize is to have customizable products that will reach out to specific demographics of the population. The way that this could occur, is the company could install programs that
Ebay needs of to pay attention to brand equity and get back to the basics of offering good customer service to its customer base. Otherwise, it is an open market for anyone to step in and take their place. Losing focus of brand and company vision has been the downfall of many corporate giants. References Consumers Union. (2007). Winning at Ebay. How to bid smart & play safe. Consumers Reports.org. August
References Black, G.S. (2005). Is eBay for everyone? An assessment of consumer demographics. SAM Advanced Management Journal, 70(1), 50-51. Accessed from Questia.com at http:// www.questia.com/read/5009563642?title=Is%20eBay%20for%20Everyone%3f%20an% Assessment%20of%20Consumer%20Demographics. Calvert, S.L. (2008). Children as consumers: Advertising and marketing. The Future of Children, 18(1), 205-206. Accessed from Questia.com at http://www.questia.com / read/5027351357?title=Children%20as%20Consumers%3a%20Advertising%20and%20 Marketing. Hagel, J. & Armstrong, a.G. (1999). Expanding markets through virtual communities. The McKinsey Quarterly, 1, 140-141. Accessed from Questia.com at http://www.questia.com / read/5000569332?title=Net%20Gain%3a%20Expanding%20Markets%20through%20Vir tual%20Communities. Parrish, D.A. (1999, August). Technology for
Further, eBay's gross merchandise volume - the amount of goods passing through eBay's various marketplace platforms -shrunk by 22% in the last quarter (Buley, 2009). The company had misjudged the potential compatibility between Skype and the Marketplace business (Burrows, 2009). EBay sellers were uninterested in phone chats with customers (Barret, 2009). Although the company has announced that it will spin off Skype via an IPO, next year, the economic environment
Human resources The first person employed by the company was Chris Agarpao and the first president hired was Jeff Skoll, in 1996. Ebay employs individuals with a large variety of skills, from technical to customer service. The number is increasing fast reaching 5 digits in 2005 and having a double digit growth. Considering that it is desirable to work for such a successful company, the personnel inflows are likely to be high and
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