¶ … Fast Food Restaurant: McDonalds
For this study, the researchers went to a McDonald's fast food restaurant to observe operations during a standard high-traffic weekday lunch hour (11am-2pm). The goal of the study was to observe different operational aspects of the business. These operational aspects included: role differentiation; coordination mechanisms; technology; and stakeholders. The observation yielded surprising information about fast food workers. They were far more efficient than we had previously assumed, with an error rate that was lower than we would have guessed. In addition, the workers were not treated very well by some of the customers, though management seemed to treat them well.
Introduction and Overview
For this project, we engaged in an observation at a local McDonald's fast food restaurant. The observation occurred during a weekday lunch hour, from 11am until 2pm. We chose this time after asking the McDonald's manager to tell us the highest-traffic times for that location. The purpose of the observation was to investigate four different aspects of McDonald's business practice: role differentiation, coordination mechanisms, technology, and stakeholders. In order to reduce the potential of observer bias, for each of the four aspects, two group members made observations, and the group discussed any apparent discrepancies in the observations. All of the group members also made an individual purchase or multiple purchases, in order to directly interact with the staff at the McDonalds. After making our initial observations and working on our component parts of the report, group members returned to the McDonalds to make any revisions and to continue our observation in cases where there was disagreement among group members about certain facets of the research.
Body
The purpose of the research was to examine four different aspects of a fast food restaurant: role differentiation; coordination mechanisms; technology; and stakeholders. Having a basic understanding of fast food restaurants, we developed specific hypothesis...
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