In the course of his campaign, Obama inspired millions of Americans - young and old, rich and poor, rural and urban, and from every racial and ethnic background. When Obama walked into the room. . The crowd was transfixed (Tufankjuan, 2008). The goal, of course, is that in politics, as well as society, race plays no part in the decision process. Thanks to previous Civil Rights advocates, and people like Jesse Jackson, Obama was not the first minority to attempt a high political seat. This is even more important when one realizes the election was not won on race, but on a combination of issues appropriate focus on sections of the electorate in which his message resonated (Metzler, 2008).
Political Advertising and Propaganda: Political advertising and social rhetoric are certainly not new to the arena of campaigns. Politicians in Ancient Greece and Rome used pamphlets, orations, and their own brand of social networks to decry their opponents. In fact, the 20th century is far more civil in terms of rhetoric that many presidential elections of the past.
However, the goal of political advertising is, of course, to persuade, and in the modern era how to quickly get the salient information to the public in the least amount of time. Typically, a high level of media, particularly television, exposure leads to a high level of advertising exposure, which in turn leads to a high effect toward candidate veracity (Franz, 2007). Thus, there are four main aims of political advertising: 1) to influence issues, giving information, simplifying data, etc.; 2) showing the candidates at work with the public, bringing the personality of the candidate into the living room; 3) building image and accessibility; 4) information about the differences between candidate and opponent (Roberts, 1997).
Primaries and Campaign Struggles - From the start, Senator John McCain was the proposed Republican Candidate for 2008, but it was not so clear for the Democrats. At the start of the year, support for Barack Obama began rising in the polls, passing Clinton for first place in Iowa; Obama ended up winning the Iowa caucus, with John Edwards coming in second and Clinton in third. Obama became the new front-runner in New Hampshire when his poll numbers skyrocketed after his victory in Iowa had her trailing Obama for a few days up to the primary date, after his poll numbers skyrocketed at the end of December 2007. Obama carried Super Tuesday, but Clinton won Ohio and Rhode Island, as well as the primary in Texas. In April, Clinton won the Pennsylvania primary. Yet by June, after a 17-month long campaign against Clinton, Obama held a wide lead in the number of states, while Clinton had majorities in the larger states. Because Democratic state delegate contests are decided by a form of proportional representation and popular vote number were so close, the contest continued into June. However, with the help of multiple super delegate endorsements, Obama became the first African-American to win the nomination of a major political party (Price, 2008).
Race and the Obama Campaign -- Some naturally ask the question of whether race played a role in Obama's election. This has also been coupled with the idea that it was social networking that had a more prominent effect than any previous election. Furthermore, the uniqueness and significance of the Obama election changed forever the construct of communication structures with the electorate. There have been many charismatic political candidates, but until this election, none were versed enough, or perhaps comfortable, to utilize the burgeoning number of social networks to reach out to constituents of all ages, to personally communicate with them via the technology of the internet, and to utilize these methods to change the manner in which he was able to confront his detractors, answer questions, and respond to events in an almost real-time manner (Fergus, 2009).
Management of diversity and diverse groups is also an important part of group dynamics, and remains an important part of the Obama...
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See: http://brownvboard.org/summary/
See: 'Governor Fabus Resists Integration,' in http://www.watson.org/~lisa/blackhistory/school-integration/lilrock/faubus.html).
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