Nintendo Wii
The most important factors in the external environment for the Nintendo Wii are the demographic, economic, political/legal, sociocultural, technological and global environments. Each of these different environments is important to the Nintendo Wii product and will be discussed in turn.
Video game consoles appeal to a wide demographic. Consumers in both the boys 2-18 bracket and the men 35+ bracket both favor the Wii above all other consoles. The product also has strong appeal among females. There is no one typical console consumer, but they skew towards the male and the developed world. The largest cohorts in the United States are the baby boomers, who are not a prime target market for consoles, and the baby boom echo, who are. The core of the echo is 18-35, and they favor other consoles such as the PlayStation 3 (Nielsen, 2008).
The economic environment is characterized by long-term economic slowdown in core markets in the West and in Japan. The economic outlook for much of the West is poor, with little chance for recovery. The stronger, growing economies of the world are to be found in China, India and Brazil (Alderman, 2010). Video game console sales are subject to downturn in difficult economic times, but this slump could be erased when the next generation consoles are launched. Of specific current concern is the threat representing by a decline in the U.S. dollar, which would make important goods...
Marketing Nintendo Wii I believe it prudent to reiterate the importance of a global economy and the implications this has on American marketing tactics. It also showcases indirectly, how America is no longer the world leader in regards to economic activity but now must share that title with emerging nations including China and Japan. In fact, with the next 20 years, American could potentially be the third largest economy behind both
Critical activities for the company in regards to its current status -- that is, ignoring the need for continued innovation and the eventual development of the next generation of game console, which is no doubt already in the works -- include maximizing production capacity and distribution capabilities. Generating operating capital does not seem to be an issue for the company, and sales and marketing efforts also appear to be successful.
S. Home Console Hardware Market Figure 4: Home Console Hardware Sales in Europe Source: Nintendo Investor Relations (2009) Clearly the Wii was able to gain an exceptionally large market share quickly after being launched. This was accomplished in the midst of a global recession as well Market Demographics and Needs For many who believe the computer gaming market is one that is composed of teenagers, their stereotypes of gamers is quite off the mark.
Pervasive Video Games as Art The form and function of art has evolved and changed quite a bit over the years, decades and millennia. Paintings and sculpture have been artistic mainstays for much to most of the world of the civilized human race. However, with the technological revolution that has roared up over the last fifty years or so, new forms of art have bubbled to the proverbial surface. Digital technology
Scenario 3: Falls Prevention Research Question: What is the effectiveness of exercise-based interventions in reducing falls in older adults living in residential care facilities? Paper 1 (300 words): The study by Lim, Cho, Kim, Kim and Yoon (2017) focuses on the role that virtual reality exercise training can play in the lives of elderly patients to help reduce falls. The researchers sought to compare the effectiveness of balance training to the effectiveness of
There is a risk, however, that the company begins to lag the pace of technological change, and in such a situation would see reduced relevance in its industries. What the PEST analysis shows is that in general the external environmental forces have either a favorable or neutral impact on Apple's operations. Traditional sources of external risk (political/legal) are minimal and the other key risk source (technological change) has traditionally
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