Nike
Introduction
Nike is one of the worlds largest suppliers of athletic shoes and apparel. The companys mission is to bring inspiration and innovation to every athlete in the world (Nike Mission, 2022). Nike is one of the worlds most successful businesses, and it has built its success on a commitment to meeting the needs of its customers. However, Nike also recognizes that it has a responsibility to the broader society in which it operates. This is evident in Nikes approach to environmental sustainability and corporate social responsibility (Nike Sustainability, 2022). Nike has long been a leader in sustainable manufacturing practices, and it has set ambitious goals for reducing its environmental impact in the years aheadsuch as its recycling and refurbishing programs. At the same time, Nike has also been a pioneer in supporting the rights of workers and ensuring that its supply chain is free of forced labor. These efforts have not always been easy, but they have helped to make Nike a more responsible and respected company.
Summary of Primary Products
Nike designs, develops, and markets a variety of products, including sneakers, clothing, and equipment for a wide range of sports, including basketball, running, soccer, and more. In addition to its own brands, Nike also owns Converse and Hurley. Nike offers a wide range of digital services, including the Nike+ app (which allows users to track their workouts), NikeID (which allows customers to customize their products), and NikePlus (a loyalty program that offers members exclusive access to products and events). Nike is perhaps best known for its Air Jordan brand and its sponsorship of some of the worlds most famous athletes, including Michael Jordan, Tiger Woods, Serena Williams, and LeBron James. The companys slogan is Just Do It. Thanks to its innovative products, marketing campaigns, and partnerships with top athletes, Nike has built a global empire.
Primary Stakeholders
Nikes primary stakeholders are its shareholders, employees, customers, and suppliers. The companys shareholders are its most important stakeholders because they have invested their money in Nike and expect to make a return on their investment. Nikes employees are also important stakeholders because they provide the labor that helps to produce the companys products. Customers are another key stakeholder group because...
…there is still a strong demand for social justice-minded brands, and that consumers are willing to support companies that take risks.Conclusion
As Nike continues to grow, it will need to find ways to balance the competing demands of shareholders, consumers, and society as a whole. This will be difficult, but if Nike can continue to put people first, it will be able to maintain its position as a global leader. While Nikes primary focus is on athletes, their mission also extends to society as a whole. As a global company, Nike is aware of the social and environmental issues that impact their business and they strive to be a force for positive change. Nike has been a leader in corporate social responsibility, working to improve the lives of workers in their supply chain and advocating for gender equality. In addition, Nike has taken steps to reduce their environmental impact, such as using recycled materials in their products and working with factories to improve energy efficiency. Its sponsorship of Colin Kaepernick has also raised its status as a leader in the social justice movement among African…
References
Nike Mission. (2022). Retrieved from https://www.nike.com/help/a/nikeinc-mission Nike Sustainability. (2022). Retrieved from https://www.nike.com/sustainability
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