Parents has to realize the high quality of the Nike sports ware and realize that one product bought from the manufacturer would last much longer that other products and is therefore worth the additional money.
From a second major stand point, the adults' target market had to be regarded as a buying force, not just supervisor and approver. This approach became necessary when not all adults are parents and even more, regardless of their quality of parent or not, the adult is himself a consumer and a sports practitioner.
In regard to the second approach, where the adult is the force which increases the company's sales and therefore profits, the marketing campaign had to be focused on those features which interest the adult buyer. These features, included in the Nike commercials, revolve around an emphasis on the high quality of the Nike apparel and shoes, as well as the encouragement and support towards a healthy life through sports activities.
Nike encourages adults to change their life styles for the better, to practice more sports and become healthier. They also advice the adult customers to stop postponing the moment of exercise and Just Do it!
4. Nike for Young Adults
The successful approach of the target market formed of young adults is due to the specific approach Nike has managed to implement. In this order of ideas, they understood that the young adults are a particular market, different from adolescents and adults, but not entirely opposite to them. As such, the target market formed of young adults is characterized by numerous features common to the teenagers' target market on the one hand, and the adults' target market on the other hand.
Otherwise said, the best approach of the target market formed from young adults is achieved by a combination of the features particular to the teenagers and the adults over the age of 25. The marketing strategy for...
Customer Analysis The customers to which Nike will be marketing its new product are women who are interested in the skinny jeans look and also who are interested in being athletic. Not all women are athletes, but many of them are interested in looking fit and trim. Because they want to maintain a healthy weight and look nice for themselves and others, and because they wish to remain hip and trendy,
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