Nike: From Sweatshops to Leadership in Employment Practices
Nike
Discern how a more effective ethics programs and a more viable code of conduct could have mitigated the ethical issues faced by Nike.
Ethics programs are expressions of the increasingly common point-of-view that corporations, as legal persons, have an ethical responsibility to society as well as to shareholders. Early on in its corporate history, Nike branded itself as a youth-friendly brand, and many of its customers were idealistic and cared about ethics. Its philosophy of being the best one can be seemed to cohere with a particular ethical worldview that stressed personal empowerment. Thus, it was a great shock to the world when it was revealed that Nike products were manufactured under ethically questionable circumstances (Ferrell, Fraedrich, & Ferrell 2011: 217).
Nike stated that workers in its factories were paid above the minimum wage in the nations where it based. Its critics contended that these wages are still too low. A code of conduct states the ethical principles under which the company is operating in a concrete way and holds the company accountable to specific practices (Ferrell, Fraedrich, & Ferrell 2011: 388). Codes of conduct can also mandate what the company looks for in a supplier. Nike would have been able to refer to its code of ethics, when evaluating and defending its practices, and also had some contingency plans to deal with charges of ethical misconduct.
Q2. Describe an ethics training and communications program that may have kept Nike from...
Nike Sweatshops: Behind the Swoosh Should We Inflict Western Values On This Society? Concepts of Social Responsibility, Integrity, and Other Business Ethics Practices Forcing Western values onto the society in question might not be required, but as corporate social responsibility (CSR) and ethical principles become increasingly recognized, businesses can govern behavior through their respective organizational cultures and ethical codes, thus doing away with the need to have additional laws, while also avoiding
The case is written in a simple but comprehensive manner, focused on the main highlights of Nike's activity. It is useful for the specialized economists as it presents real and clear facts, but it can also be useful to the novice economist or the simple individual, who wishes to get some insight into the Nike culture and ways. The main purpose of the report is to inform the reader about the
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