New York Presbyterian Hospital
Organization
The organization under evaluation is New York Presbyterian Hospital. Like many other hospitals, the hospital gains its revenue from donors and patients who are the clients to the hospital. The revenue generated from the operations of the organization is used to expand the hospital and cater for its operation cost. The organization has to ensure that it offers a variety of services to ensure that it has adequate clients to cater for its operations. The hospital offers clinical services, online services, research and clinical trials and has a health library. Diversification of services enables the organization to receive referrals from other small hospitals and clinics. The organization has a website where clients can learn more about the organization and book appointment. Marketing mix with regards to the organization will be evaluated in the paper. Focus will be on the four P's.
Four P's
Marketing has enabled the organization to increase its client base and cater for a large number of customers. New York Presbyterian Hospital provides quality inpatient, preventive and ambulance services in all fields of medicine. The hospital has five branches located in the highly populated city of New York. This location places the hospital in dense market to exploit. Location is vital for every business. The business should be located as close as possible to its clients to ensure that the clients have fewer options. The location of the hospital branches gives the organization a competitive advantage compared to other rivals in the market. The organization has also ensured that the outlets are well spread across the State to ensure that they can sustain the clients in the market effectively (Wolper, 2011).
New York Presbyterian Hospital uses various ways to ensure that the organization get market awareness. The organization has a website that is used to interact with potential clients and communicate with existing clients. By using the website, the organization uses the internet to expand its market beyond New York City as the Organization is able to address a global market. The organization also allows referrals from other organization thus increase awareness about the hospital. The organization also uses the media to advertise the organization to ensure that the local market is aware of the hospital. The organization prints news letters to inform patients and workers of the...
Hospitals often use anonymous surveys in order to assess the progress of anyone. The best hospital survey came out and revealed in 2012, that Columbia Presbyterian hospital was among the best hospitals. "This means that of the 1,358 hospitals reviewed that have neurology and neurosurgery departments with at least 332 inpatient cases from the years 2010 to 2012, our group came up second" (Columbianeurosurgery.org, 2015). They used information from
However, this at least provides patients with an introduction to the therapy, and they can weigh the costs of the treatment against the improvement in their health. Some may find certain types of CAM, such as yoga, available within their health clubs or other affordable settings. 3. How might technology help you meet your goal? A number of major research hospitals, such as New York-Presbyterian Hospital at Columbia University, now offer
Instrument Measures Nurse Practice In a hospital or any medical care setting, nurses make up the majority of the environment, and are the backbone of facilitating patient care between physicians. However, between meeting the demands of the patients and following through doctors' orders, the roles nurses play are a high-stressed one, which influences on his or her overall well-being. The purpose of this paper is to display the findings from a
Quality and Data-Based Management NewYork-Presbyterian Hospital The purpose of this paper is to examine the organization of NewYork- Presbyterian Hospital in relation to the hospital's quality indicators and measures that are currently in place. Further to identify quality indicators and goal measurements used in the organization plan and also to review the mission statement and vision. Rigorous standards are used in ranking healthcare institutions particularly when ranking is applied to hospitals. There are
Electromagnetic Therapy A review of the existing scientific literature The use of magnets in medicine is long-standing. "Physicians from ancient Greece, China, Japan, and Europe successfully applied natural magnetic materials in their daily practice" (Marko 2007). This is "based on the belief that an imbalance of the electromagnetic frequencies or fields of energy can cause illness. By applying electrical energy to the body, the imbalance can be corrected. Many electrical devices are
Heart Hospital: A Combined Effort between Cornell University and the New York Presbyterian Hospital According to the American Heart Association, approximately 2,600 Americans die each and every day from cardiovascular diseases and claim an average of one life every 33 seconds. By building on the successes of the New York Presbyterian Hospital and Cornell University NYP will leverage its cardiac resources to educate, research, treat, and prevent the nation's and New York's
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now