New York Presbyterian Hospital
Organization
The organization under evaluation is New York Presbyterian Hospital. Like many other hospitals, the hospital gains its revenue from donors and patients who are the clients to the hospital. The revenue generated from the operations of the organization is used to expand the hospital and cater for its operation cost. The organization has to ensure that it offers a variety of services to ensure that it has adequate clients to cater for its operations. The hospital offers clinical services, online services, research and clinical trials and has a health library. Diversification of services enables the organization to receive referrals from other small hospitals and clinics. The organization has a website where clients can learn more about the organization and book appointment. Marketing mix with regards to the organization will be evaluated in the paper. Focus will be on the four P's.
Four P's
Marketing has enabled the organization to increase its client base and cater for a large number of customers. New York Presbyterian Hospital provides quality inpatient, preventive and ambulance services in all fields of medicine. The hospital has five branches located in the highly populated city of New York. This location places the hospital in dense market to exploit. Location is vital for every business. The business should be located as close as possible to its clients to ensure that the clients have fewer options. The location of the hospital branches gives the organization a competitive advantage compared to other rivals in the market. The organization has also ensured that the outlets are well spread across the State to ensure that they can sustain the clients in the market effectively (Wolper, 2011).
New York Presbyterian Hospital uses various ways to ensure that the organization get market awareness. The organization has a website that is used to interact with potential clients and communicate with existing clients. By using the website, the organization uses the internet to expand its market beyond New York City as the Organization is able to address a global market. The organization also allows referrals from other organization thus increase awareness about the hospital. The organization also uses the media to advertise the organization to ensure that the local market is aware of the hospital. The organization prints news letters to inform patients and workers of the...
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