New Venture Opportunity
Delish Confections
Delish Confections has been around since June, 2013. It is a newly established family-owned business in the heart of Gold Coast city, Queensland, Australia. Delish Confections is a craft bakery that promotes and sells a wide variety of breads, cookies, cakes, brownies, donuts, rolls, fillings, snacks, muffins, batters & coaters, spreads & smears, ice creams, pretzels, waffle cone mixes, carbonated soft drinks, energy drinks, and numerous dairy and non-dairy food items. Delish Confections is committed to provide the highest quality of baked food, confectionary items, and beverage products at very competitive prices. The company is currently operating in 11 cities in Queensland State and has employed 73 people at its stores, offices, and production units.
SWOT Analysis for Delish Confections
Strengths:
The biggest strength of Delish Confections is its manufacturing capabilities and integrated product range. With the help of advanced production plants and machineries, Delish Confections is able to manufacture the highest quality of baked foods, confectionary items, and beverages.
This new business is set up with a strong asset base and financial stability. Therefore, the owners are able to grow it in new geographical areas (through horizontal integration) and across supply chain (through vertical integration).
Delish Confections also has potential to become a competitive foods manufacturing company. Its resources (assets, people, advanced plants and machineries, etc.) have largely contributed in its remarkable sales performance since its inception.
The financial strength of the company also supports its marketing reach and distribution activities. Delish Confections has expanded its sales and distribution network in 11 cities and towns in a very short period of 3 months.
The extensive product range and strong distribution network has successfully established the brand image of Delish Confections in the Queensland confectionary market.
Moreover, Delish Confections has maintained strong relationships with the local raw material suppliers, product distributors, and business development firms. The suppliers provide the top quality taw material and ingredients to manufacture baked foods, confectionary items, and beverages that are delectable, healthful, and rich in taste and quality. By offering a wide range of competitive brands, Delish Confections receives favorable consumer perception in Gold Coast and other major cities of the state.
Delish Confections also enjoys attractive profit margins on its beverage product...
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