These three aspects of product, process and service combine to deliver a device that replace multiple substitute products. Another characteristic of highly elastic products is that they have an abundance of substitutes (Klemperer, 141). By combining essential elements from a product, process and service standpoint, both the actual and perceived value of the proposed build-to-order tablet PC increases as well, further sloping the demand curve and making it more elastic.
Conclusion
As the proposed build-to-order tablet PC will combine these factors of product, process and service differentiation in a high-end electronics device not easily imitated for years, the proposed product will quickly be considered a luxury item. Over the first few years of the product family's life, there will be a high degree of price elasticity as continual enhancements will make the device a suitable substitute for many electronics devices including a smartphone, conference...
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