Verified Document

New Motorbike, Carolina Swag -- Term Paper

Swagster will capture the motorcycle market due to enhanced features including powerful engine, higher acceleration and the advanced technology of power-pack. With these added features, Swagster will promote the Hybrid motorcycle market to the next level of technology. Swagster will definitely wipe-off the recently launched Road Glide Ultra model of Harley-Davidson due to environment friendly feature. Additionally, the price of Harley-Davidson is $22,500 while the price of Swagster will be $15,000. This price difference with eco-friendly aspect will definitely attract most of the Harley-Davidson customers towards Swagster. The competitive set of Swagster also provides power pack technology and the first time improvement of color graphics. With the Swagster, the motorcycle will get the first and the foremost eco-friendly and environment friendly motorcycles around the world. (Proctor 2000)

In addition to improving performance of the functions of Swagster, consumers can now choose color graphics package. The new seating configuration options for the 2011 Swagster provides it with a distinct feature in this competitive market. Very nicely designed by Corbin, the newly introduced seats generally provide a more lavish and performance oriented bike ride. Bikers interested in reducing motorcycle can now select an option Corbin low seat height position. The entire product line continues to build from the ground up using the signature Swagster motorcycle grade with alloy frame exposure. (Randall 2001)

Conclusion

From the above developed competitive set, we can easily say that Swagster motorcycle will give a very tough competition to the sports bike market, especially...

In this situation, what Harley-Davidson should do is to think of some unique strategy so that the eco-friendly Swagster will be again wiped out by Harley's Road Glide Ultra. Harley-Davidson should concentrate on developing some more bikes with eco-friendly or environment friendly technology. The sudden downfall of Harley-Davidson can be attributed to the fact that the advertising campaigns of Harley-Davidson were always not prominent. Harley-Davidson was enjoying the crown of market king just because of the brand name. Swagster will wipe out Harley-Davidson just because of the adoption of eco-friendly and environmental friendly technology. Lack of advertising will result in the downfall of Harley-Davidson's Road Glide Ultra. It is also a fact that Harley-Davidson's resale value is far better than any other motorcycle. But this is not a good enough reason for customers to go for Harley-Davidson. Customers will definitely go for Swagster because of reduced cost and environmental friendly nature of the newly introduced brand. The competitive set for Swagster is favorable because of the newly introduced eco-friendly technology in the form of Swagster.
References

Donald R. Lehmann, Russell S. Winer, Russell Winer, 2001. Analysis for Marketing Planning. McGraw-Hill/Irwin; 5 edition, ISBN-10: 0070275475.

Proctor, T., 2000. Essentials of Marketing research, UK: Financial Times-Prentice Hall.

Randall, G., 2001. Principles of Marketing, 2nd edition, Thomson Learning.

Sources used in this document:
References

Donald R. Lehmann, Russell S. Winer, Russell Winer, 2001. Analysis for Marketing Planning. McGraw-Hill/Irwin; 5 edition, ISBN-10: 0070275475.

Proctor, T., 2000. Essentials of Marketing research, UK: Financial Times-Prentice Hall.

Randall, G., 2001. Principles of Marketing, 2nd edition, Thomson Learning.
Cite this Document:
Copy Bibliography Citation

Related Documents

Business Plan: Bridal Salon Business Products and
Words: 3400 Length: 10 Document Type: Business Plan

Business Plan: Bridal Salon Business Products and services Keys to Success Company description Vision Statement Mission Statement Company background Products and Industry Product Description Industry Description The Market Market and Target Customer Market Segmentation Target Market Strategy Competition and Competitive Advantage Curbing Local Competition Curbing Regional Competition Marketing Strategy Overall Strategy Sales Plan Competitive Plan Research and Development (Growth Plan) The Organization Legal and Organization Structure Key Personnel Related Service Providers Location The Financials Critical Risks Income Statement Cash Flow Projection Balance Sheet Assumptions References Executive Summary Introduction Pace-setter is a bridal salon that rides on the theme of 'experience'. It creates an environment in which

Business Description Definition of the Market Description
Words: 1271 Length: 4 Document Type: Business Plan

Business Description Definition of the Market Description of the Products Organization and Management Descriptions Marketing Strategies Financial Management This paper presents business plan for a new leather garment manufacturing and retailing business. The business is being set up with an initial capital outlay of $53 million. The paper starts with a brief description of the business; its target market and product offerings, and then proceeds by proposing organizational and management strategies, marketing strategies, and financial management

Business Plan Gbsgreen Building Solutions Company Description
Words: 1926 Length: 6 Document Type: Business Plan

Business Plan GBSGreen Building Solutions Company Description Product & Service Description Marketing Strategy & Plan Environmental Analysis (SWOT/PEST) Competitive Analysis Products and Services Pricing Promotion People Financial Analysis & Projections Profit and Loss Risks and Assumptions GBSGreen Building Solutions Business Plan According to the Environmental Protection Agency (EPA) the impact of commercial buildings on the physical and social environment are such that there is "not questioning the vast impact…" (Environmental Protection Agency, 2006) Commercial Buildings are reported by the U.S. Department of Energy's Energy Information Administration

Business Plan Idc Interiors Aims
Words: 3240 Length: 12 Document Type: Business Plan

[2: www.med.govt.nz/business/business.../structure-and-dynamics-2011.... ] The primary research of the Auckland market presents the following sectors for consideration for the new venture: The demographics in the target market include: college going and married women with children who either are working mothers or stay-at-home mothers; this makes the age group anywhere between 25 to 55; the overall annual income of the household is more than AUS $100,000; the property owned by the target individual

Business Plan of Searchyyy.com a Meta Search
Words: 2289 Length: 7 Document Type: Business Plan

Business Plan of Searchyyy.com a Meta search engine Market Opportunity & Solutions Business Model and Strategy Search engine according to countries and languages Advertisement Revolution Social Networking and Blogging Sites Revenue Opportunities Sales and marketing plan Technology overview Technology implementation Intellectual property Competition Financials Current ratio ROE Debt to equity ratio (D/E) Management Organization and Ownership Organizational Structure Risks and mitigation Searchyyy.com, Inc. is Meta search engine which intends to provide a multi-category search engine to its users at a faster pace. The growing technology has evolved our lives. Users

Business Plan Product Description Market
Words: 4066 Length: 15 Document Type: Business Plan

As part of the research triangle, Raleigh has a significant portion of its population that fits the target market. For the Farmery to succeed, it only needs to capture a small portion of the market share. This is especially true because the store has a small footprint, and has the flexibility to set up on vacant lots without the costs of either renting or developing fixed real estate. The

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now