New Media
What are the key challenges faced by public relations practitioners today in relation to the use of new media?
Social media has transformed the way in which companies conduct businesses and market themselves. Traditional media strategies such as news releases and media kits have become outmoded, falling out of favor and replaced by strategies such as Facebook, Twitter, and blogs (Waters, Tindall and Morton 2010). This paper begins with an examination of the various ways in which businesses have been affected by social media, and then discusses initiatives that business can enact in order to remain competitive and incorporate social media strategies when communicating with stakeholders.
One of the foremost ways in which social media has effected companies is that it has liberated the consumer and made it vastly more difficult for businesses to regulate the way in which information concerning their company is distributed. As Grunig (2009) identifies, perhaps the greatest mistake that companies make with regard to social media is that they utilize it in the same manner in which they used old media. Specifically, they use technology to simply inundate the population with information rather than engaging discursively with stakeholders and the general public. Where companies were previously able to maintain a strong grasp over the information and public perception regarding the company, the social media age has made it such that everyone is, in essence, a critic. Businesses were previously evaluated by easily identifiable sources, mainly involving print (magazines, newspapers, and academic journals), radio, or television. However, social media sites such as Facebook or Twitter (or sites such as Yelp) endow the consumer with the authority to review the company without the business ever being notified.
As a result of the increased authority enjoyed by the consumer, the modes of communication have become transformed through social media. Where the communication in...
Media and Conflict The existence of a pro-business, pro-government bias led to ineffectual journalistic coverage of U.S. unemployment during the period leading up to the 2008-2009 recession. In what has come to be known as the Great Recession because of its comparability to the Great Depression, the U.S. unemployment rate reached historic highs. The magnitude of the recession was such that economists and policy-makers should have been better prepared to manage
New Media This work will propose three potential issues or challenges to address and will identify two potential social media communication tools and describe what could be done to solve each issue using these two tools. According to Graham, (nd) Social media includes social networking platforms including Facebook and Flickr but social media can also be such as "bulletin boards, podcasts, blogs, wikis, etc." (Graham, nd) In fact, social media is
New Media Implications The improvement of internet and other technology and its ready availability to more and more people has revolutionized the structure and population of the media around the world. People that would normally be members of the audience have become the creators of news and vice versa. The lines that separate news makers and people that normally would be making news or expected to make news have blurred significantly
Media Archaelogy and Videogames In today's world, the rapid development of technology has opened worlds of vast information and entertainment that are instantly accessible at the touch of a button. The relationships created in this way not only involve those we interact with online or via gaming, but also our own perception, the mental imagery we create and the apparatus we use to access these. A researcher who truly wants to
" (2001) Kalathil states that the state has been both "empowered and weakened..." By the recent information and communication advances and as well these have created great difficulty for the effective hoarding of control information resources by the government. (2001) As the government in China has lost its monopoly on information, Internet-based media in the country "have capitalized on the opportunities made possible by new technology. By making available a wide
Yes, the Oedipus complex aspect of Shakespeare it gives us and which in turn invites us to think about the issue of subjectivity, the myth and its relation to psychoanalytic theory. (Selfe, 1999, p292-322) Hemlet and Postcolonial theory Postcolonial theory was born as a result of the publication of the famous work of Edward Said, Orientalism (1978). This theory claim that some authors (Paul Gilroy, Achille Mbembe, Francoise Verges, etc.) and
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