New Media
What are the key challenges faced by public relations practitioners today in relation to the use of new media?
Social media has transformed the way in which companies conduct businesses and market themselves. Traditional media strategies such as news releases and media kits have become outmoded, falling out of favor and replaced by strategies such as Facebook, Twitter, and blogs (Waters, Tindall and Morton 2010). This paper begins with an examination of the various ways in which businesses have been affected by social media, and then discusses initiatives that business can enact in order to remain competitive and incorporate social media strategies when communicating with stakeholders.
One of the foremost ways in which social media has effected companies is that it has liberated the consumer and made it vastly more difficult for businesses to regulate the way in which information concerning their company is distributed. As Grunig (2009) identifies, perhaps the greatest mistake that companies make with regard to social media is that they utilize it in the same manner in which they used old media. Specifically, they use technology to simply inundate the population with information rather than engaging discursively with stakeholders and the general public. Where companies were previously able to maintain a strong grasp over the information and public perception regarding the company, the social media age has made it such that everyone is, in essence, a critic. Businesses were previously evaluated by easily identifiable sources, mainly involving print (magazines, newspapers, and academic journals), radio, or television. However, social media sites such as Facebook or Twitter (or sites such as Yelp) endow the consumer with the authority to review the company without the business ever being notified.
As a result of the increased authority enjoyed by the consumer, the modes of communication have become transformed through social media. Where the communication in...
Communication Media Assertive Communicators Communication is a course of action in which the information, ideas, thoughts, feelings, emotions, opinions and knowledge are exchanged between two or more people. This meaningful interaction can be in the form of speech, signals, writing, or behavior. This two-way interaction is an integral process not only in the on a daily basis but is equally significant at the workplace, as it helps elevating the communication gap (Wood
Communication Skills Self-Assessment Interpersonal Communication Speech and language pathologists are considered to be experts in the field of interpersonal communication. Yet these professionals readily agree that although they may be experts in disorders of communication, they "are not experts in 'communication,' particularly that of interpersonal communication" (Montgomery, 2006). A fundamental reason that someone might not be skilled in interpersonal communication is that they have difficulty attending to and processing all of the
Communication The Hunter-Worth situation is an interesting example of cultural communication breakdown. In this instance, the breakdown has led to several problems. There is conflict between Hunter-Worth and the Mexican plant, and there is a shortage of the toy. The problems are related. The communication breakdown has resulted in Hunter-Worth management not knowing what the problem with the toy is. While Moore might not think so, resolving the conflict is going
Communication Verbal communication includes the words that are physically spoken, as well as factors, according to the video, such as tone of voice, rhythm of speaking, word choice, and emphasis. Experts and researchers in the field of communication assert that nonverbal communication composes more than half of the communication among people. Nonverbal communication has a variety of factors such as eye contact, gestures, body language, the setting, and even the dress
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Here, people always attribute causes to actions and happenings, with the belief that everything has an explanation only if we could look deeper enough (Changing Minds, 2011). This theory serves to show how people have very different perspectives to happenings or events in the daily lives, and these varying views can easily stray into power imbalance, prejudice and such like vices ultimately affecting the communication process. Under attribution theory, there
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