NetJets
The two primary attributes that NetJets relies on are convenience and quality, including safety of the jet aircraft (Infanger, 2007) from maintenance through its operation. The following is a graphic of these two attributes relative to competitors.
NetJets Comparison Quality vs. Convenience
TARGET MARKETS
NetJets segments its markets geographically with NetJets U.S. And NetJets Europe being the primary segmentation criteria (Salter, 2005). This geographic segmentation is based on the needs for logistics to be more aligned with the needs of their fractional aircraft owners. In the past NetJets supply chain throughout Europe was the cause of dissatisfaction, therefore the company created a separate European subsidiary (Foust, 2007). Earlier this year, in April 2008 the company also announced a spin-off subsidiary to sell into the Indian market as well, relying on the European supply chain for this specific new market development strategy (Govindasamy, Sarsfield, 2008).
In addition to these geographic segmentation criteria, NetJets also differentiates by Corporate vs. Individual accounts. According to published data on their distribution of customers by segment, 70% of customers are Corporate Accounts, and 30% are from Individual Accounts. Of these Corporate Accounts, General Electric (Infanger, 2007), and from the Individual Account segment, Tom Brady, member of the New England Patriots, is one of their major spokespersons and clients.
The primary product categories of the NetJets Corporation are the company's Fractional Aircraft Ownership Program, most often used by their Corporate Customers, and their Marquis Jet Card, a second service offered for small businesses and Individual accounts. Growth...
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