Organizing in a changing global environment: marketing as a reference point
The world is ever in the revolution process, this means that the world is changing every day, the changes are experienced in different areas including environmental, climatic, agriculturally, and even physically. It is therefore important to note that all aspect of life is ever changing.It is therefore a reality that those involved in business can do very little in preventing the global changes. This is due to the fact that change is inevitable only that people do not embrace the change. This paper elaborates on how marketers can organize themselves in a changing global environment.
The trend at which the global has been changing in the recent past has been sky-scraping. This has been evidenced by the rate at which new products are introduced in the market. In most cases these new products have been an advancement of the old ones as evidenced in the electronics industry. The changes have a philosophical impact on global marketing either directly or indirectly as follows; increased risks and uncertainty since the products fade off more easily; real time information management; and rapid response to global development, this is because the marketers must be drawing the picture of the ever-changing market hence thinking outside the box in discounting the present to create the future and move far from benchmarking.It is therefore very important that before developing a marketing strategy, the marketers should accept the changes and embrace the idea in the marketing plan. There is need to change in the decision making orientations including shift from stable environment to more turbulent environments in the world of marketing .Many articles, papers, presentations and books have been written about global marketing, and ever changing global environment. In their paper global market management, Laze & Shawn (2000) discussed the global economic changes which are under way at the dawn of the new millennium, such as the new Euro currency, Asian economic downturn, instantaneous flows of capital, new global conglomerates, and the growth of the Internet the paper urges global marketers to think outside the box in development of marketing plans. Marketing is a very important element in determining the level of global change in terms of economic this is because it reflects the nature of the human being. It is therefore very important to define marketing in order to understand the real meaning and how it relates to ever changing...
nature project, sources information plan, important concepts techniques applied. You receive feedback proposal Instructor Week 6, give time make adjustments. Proposal for new strategic endeavors of production, pricing and resource utilization at Ford Motor Company In the context of the global economic recession, the American automobile industry faces demise. Out of the three main players in the United States, Ford Motor Company has rejected the bailout from the government and has
Organizational Change in the Public Sector This research proposal explores the feasibility of management in the public Sector as an organizational paradigm and new model in organizational development. The literature review reviews numerous journal articles that explore on the key concepts of change management strategies from a public sector project management perspective. The authors suggest that employee's participation, effective feedback across the board, and empowerment of subordinate staffs is a major
Project Management The project selected for this study is the opening of a new restaurant in New York City. This restaurant will be named: "Home Grown." It will be fashioned after the restaurant-creation in the television program "Fifteen" in the U.K. Food Network, a cable television channel has decided to open the restaurant by hiring fifteen trainees. The trainees will be taught all the requisite skills to chefs. Along with that
When activities are placed on the arrows, there can be a greater sense of the concurrent nature of various processes and tasks as the arcs move forward towards project completion; activity-on-node setups emphasize the greater codependence of certain processes and tasks by making movement from nodes impossible until all required activities have been completed (NetMBA 2011). All projects could technically be mapped out as either activity-on-arc/arrow or activity-on-node charts,
A second change that has occurred and will continue to transform is that, regardless of the motivation, many employers have begun to experiment with flextime, telecommuting, and voluntary reduced-load work arrangements to give employees more discretion and personal flexibility in how they integrate work demands with other life roles such as family, community, and leisure. This increase in flexible work arrangements has further blurred the boundaries between work and home
Project Project No. Product name Product status Inspection result Reviewed by ____ Project Manager Signed ____ Date Approved by ____ Sponsor Signed ____Date Accepted by ____ Client Signed ____Date 29 -- QA Audit Form - Purchasing Goods And Services Activity Responsibility Findings Comments / Remarks ( x Scope of Work determined. Costs estimated. Verify whether local supply of required product or service has been checked. Funds available. Purchasing documents reviewed prior to issue Delivered goods inspected 30 -- Team Survey Issue Yes Maybe No Suggestion Team members are respected and trusted Team efforts are recognised and rewarded Team members are open
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