NASCAR from an OD Consultant perspective:
The National Association for Stock Car Auto Racing -- NASCAR established by Bill Frank (Senior) in the year 1947 is the sanctioning body for controlling stock-car racing and is the prime spot for providing information on car races, drivers, teams and industry events to its fans. NASCAR works from the Daytona Beach, Florida considered the seat of auto racing having its offices across Mexico, Los Angeles, Toronto, New York, Bentonville Ark, Charlotte, Concord and Conover N.C. It is from these locations that NASCAR approves 1500 races in over 100 tracks across 35 U.S. states, Canada and Mexico. NASCAR's Governing Body prepares the rules, manages the events and ensures that the drivers adhere to the rules. Significantly, it controls the major racing series and selects a new Champion after the completion of every season. (Harris, 2012)
Considering a sport, NASCAR is a diversity of racing series wherein group of teams and individuals participate in specified number of events adhering to rules fixed by a sanctioning body. NASCAR comprises of a lot of series at the national and regional levels. At the national level the series cover two for stock cars -- the NASCAR Busch Series and the NASCAR Nextel Cup Series. Interestingly there is also for race trucks -- the NASCAR Craftsman Truck Series which was established during 1995 to help the sport to grow without destroying the Nextel Cup Series. (Harris, 2012)
NASCAR website and Chase for the Sprint Cup:
The NASCAR website http://www.nascar.com is a highly informative and interactive website. Its home page has a lot of links like 'News, Video, Drivers, Standings, and Schedule' etc. with minute to minute happenings of all its races. The visuals are very appealing with follow links of Twitter and Facebook pages. The fan engagement page is very good with detailed information regarding complete missions, sharing of stories and connection links with fans. There are headlines on a lot of forums contains information and new items of recent happenings on the track arena. A section showing the NASCAR Hall of Fame and the prediction for 2013 nominees is also available in the official website. (NASCAR.com, 2012)
There is a schedule for all the races with details about its driver, and video files of races. There is also a driver rating showing the current ratings and points standings. The particular driver rating is shown along with the high rating. The Poll section and the photo gallery are also present where viewers can vote for their favorite car race driver. Under Special Promotions, there is Fantasy Live, Sprint Fan Vote, electing one's favorite driver, news, statistics and a lot more. There is also a link for Free Newsletter for enabling subscription. It contains the details of the result of the NSCS i.e. The NASCAR Sprint Cup at the Texas Motor Speedway. (NASCAR.com, 2012)
Future of NASCAR:
In the coming years, the engines of the car used in NASCAR would be 1.6L V6 engines with a possibility that NASCAR will likewise travel a similar route with more affordable and environment friendly machines. On the safety front, NASCAR has seen several improvements after the death of Dale Earnhardt in 2001 not only in mechanical and structural safety areas but also in the sphere of regulatory measures. Several activities like weaving, dangerous passing which were very common during 1980s and 1990s are strictly penalized currently. Track designs are improving with greater safety measures undertaken with extremely wide run off areas that remove spectators even more and more from the action scene. Lesser trackside spectators and more TV viewing audience will mean more business from selling of television rights, advertisements and viewer engagement. (Wired.com, 2011)
Technological improvements in NASCAR cars will enhance safety, reducing the scope of driving error. Electronic passing systems similar to those used in F1 racing introduced in 2001 such as DRS and KERS and like the Hanford device launched during 1998 that gave better slipstreaming are awaiting introduction into the NASCAR...
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