¶ … Music on American Culture and Values
Over time, music has molded the American culture and its values in a variety of ways. In this text, I will highlight the various ways in which both music and radio have shaped American values and culture. In so doing, I will identify my favorite genre/type of music in an attempt to highlight the impact the music I listen to has had on American culture and social behavior.
How the American Culture and Its Values Has Been Shaped by Music and Radio
In the words of Eldridge (2008), "by the close of the 1930s, twenty-eight million households (and seven million cars) boasted at least one radio set, with most tuned-in to a network or local station for an average of five hours a day." In that regard, it would be correct to point out that radio has played a critical role in the growth of music and consequently, the impact the latter has had on both the American culture and values. Indeed, Eldridge (2008) further points out that radio played a pivotal role in the transformation of the music industry especially given that it was the means by which a majority of Americans heard music.
Although music has had an influence on people's culture and way of life since prehistoric times, the role it has played in shaping the American culture and values has largely been felt in the last one century. This can largely be attributed to the role radio has played during that period as a means by which most people listen to music. As Eldridge (2008) points out, Kenneth Bindas -- a historian, is convinced that due to the closure of scores of dance-halls as well as bars and night clubs as a result of Prohibition, approximately thirty percent of professional musicians had already been rendered jobless prior to the Depression. It is however important to note that although the growth of the music industry was slowed down during the Prohibition and Depression periods, the resurgence of music sales after the said periods effectively meant that people were increasingly identifying with various genres of music.
After the reversal of Prohibition and during the Depression period, many musicians were faced with a daunting task of sales revival. Most musicians according to Eldridge (2008) were forced to explore ways of finding an audience again. This as the author further points out also triggered discussions of amongst other things the kind of music that was most likely to be valued and appreciated by the audience. While some composers were convinced that the mass audience could be reached via the utilization of a political theme, others felt that there was a need to craft an American musical culture deeply rooted in 'the folk' (Eldridge, 2008). It is also important to note that all the while, the hold radio had over the public continued being strong.
In the periods that followed, musical and radio content continued to shape the nation's values as well as culture. Artists began to be less conservative and with this, political, criminal and sexual content started becoming a norm rather than a rarity. This may have marginally contributed to increased crime rates, juvenile delinquency, promiscuity, and marital problems. According to Eldridge (2008), the diminishing opportunities for artists who were socially conscious were seen by some observers as a direct consequence of the commercialization of the mass culture.
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