Mobile-Sprint Merger A merger between T-Mobile and Sprint could produce shareholder value for both companies because both companies are underperforming as stocks and both companies' fortunes rest on the prepaid smartphone market. Both corporations trail market share leaders AT&T and Verizon, with Sprint 3rd and T-Mobile 4th. Many believe that if these companies do not make a major move soon, they could be squeezed out of the market. Deutsche Telekom has

Target Markets and Positioning T-Mobile's plan will target the millennial and younger generations, predominantly in urban and suburban areas. This target market is definable enough that the company can develop promotional campaigns for it. The key element in this market is the way that these two generations work with technology. They are the most digitally-engaged market and are driving smartphone usage (Lipman, 2017). They are the most mobile-forward generations, having essentially

Action Plan The marketing plan will be executed by way of setting a budget, and time frames. Then, the difference personnel who will need to implement the plan will be identified, and given tasks associated with this marketing plan. Furthermore, there will be a set of objectives that will guide the different team members with respect how what they are trying to achieve in implementing the marketing plan. Responsibility There are hundreds of

Finance To evaluate the project for T-Mobile, we need to take into account the present-day value of future cash flows. This means that the future cash flows need to be discounted. The case example gives both the future cash flows and the discount rate for T-Mobile, which is the company's cost of capital. The net present value calculation relies on the following equation: PV of CF = CF1 / (1+r) 1 +

AT&T & T-Mobile merger. In order to analyze this move properly, we will compare this merger with a case study of the merger of Frito-lay and Pepsi to create PepsiCo. At that time, the federal government of the United States was much more supportive of corporate mergers than currently. Without such hostility at the time to hinder it, the PepsiCo company has grown into a very competitive, innovative and healthy

In contrast, the Tebow ad was designed to appeal to younger consumers with a hip attitude -- people who are likely to be hungry for the best cellphone deal they could possibly find. Although the conceit of the advertisement was clever, its message was also clear -- that not having to have a cellphone contract is liberating. In the advertisement, Tebow is shown doing all the things he can do