MSFT Monopoly
The Microsoft antitrust case was based around three premises -- that Microsoft monopolized the market for operating systems, that it monopolized the market for browsers and that it bundled its browser and operating system in order to use its market power in operating systems to control the market for browsers. The company was also accused of having illegal agreements with channel partners to keep Netscape's browser out of the market (Economides, 2001).
I believe that Microsoft was trying to gain monopoly power in the industry. However, under the Sherman Act, firms are only forbidden from gaining monopoly power by "improper means." In the case of operating systems, Microsoft was able to succeed on the strength of its product. The browser issue is more complex, and it appears that the practice of bundling Internet Explorer discouraged consumers from buying Netscape Navigator. Although the wording of the Sherman...
Further diversification is also recommended. Given the pace of change in the industry, the reliance on PC operating platforms and office software packages must be reduced. The risk of an entirely new technological paradigm emerging is high, so Microsoft must therefore diversify its revenue streams in order to defend against this threat. Overall, Microsoft's strategic thrust is strong and its operating results fantastic. The company must guard against major
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now