Master in Marketing Program
Why do you want to pursue an MS-Marketing program at Mays Business School?
Mays Business School has consistently been ranked among the top business colleges in America, and the Texas A & M. University is currently one of the best universities in the world according to the World University Rankings 2014/15. Anyone would want to be associated with a university of true world prestige. However it's not only about the name; I specifically chose Mays College for my MS-Marketing program because of its comprehensive curriculum. Currently ranked the second-best MS-marketing program in America, the Mays graduate program promises a unique opportunity for me to acquire cutting-edge marketing techniques, tools, and concepts that, together with my current business knowledge, will help me maneuver the real-world business setting. The 36-hour program, with its cutting-edge courses in market analytics and pricing, market engineering, services marketing, marketing consulting, marketing research, marketing communications, branding, product innovation, and consumer behavior, will help me develop the analytical and technical skills that will prepare me adequately for a career in marketing.
The level of development in America and the United Kingdom has always fascinated me, and one of my personal goals in life has been to interact with the business environment in these two countries so as to at least understand what the specific drivers of their success are. To actualize this goal, I took my first masters degree program in the UK, and it is with this same spirit that I look forward to seeing the U.S. be my next destination. Well, I am a visionary, and I would love to see Kuwait achieve the level of development imminent in these two countries someday.
In order for that to happen, however, the future generation needs to be equipped with the relevant financial, business, leadership, and management skills. Through its Retail Sponsor forum and the school's Center for Retail Studies, the Mays MS-marketing program accords students unique opportunities to interact at a personal level with top entrepreneurs and visiting executives in various forums, and I reckon that this will be particularly useful in helping me better understand the trends in the American market, as well as the specific elements of success in business leadership.
I also admire the school's corporate mentorship program, and the high-flying faculty reputation. I believe this grants me the coveted opportunity to interact with the best teachers and sit in class with the best students in the world. It is my desire to explore these new challenges, and this is why I choose to apply for admission in a world-class university.
What are your career goals?
My short-term career goal is to secure an admission into the MS-marketing program at Mays. I look forth to enhancing my current knowledge in finance and accounting with relevant marketing tools and being able to clearly understand how the three aspects have played in America's developmental success over the years. By the end of my degree program, I hope to have built relevant professional networks and gained sufficient technical and analytical skills to be able to hold a supervisory position in a U.S.-based company, supervising at least a dozen employees. I want to be able to explore the very succinct details of the American market -- business leadership, consumer and pricing behavior, marketing research and communications, regulatory responses, investment behavior, and so on -- and see how they may have contributed to the country's economic success.
In the long-term, I aspire to be a professor at the University of Kuwait, where I hope to use the knowledge gained in my class and work experiences in America and the United Kingdom to instill the relevant business and financial skills in my students and ensure that they have the proper knowledge base to make an impact in the Kuwait economy and on the global front.
I reckon, however, that achieving this long-term goal will require me to identify the specific cultural, economic, and financial factors that drive business decisions and financial performance in Kuwait. I strongly believe that the marketing analytics and consumer behavior courses at Mays, coupled with the experience that I will possibly gain from engaging in company-sponsored projects and the Center for Retailing Studies program will be crucial in building my market analysis skills. Equipped with the relevant skills to identify and analyze the specific aspects of the market, I will most definitely be better-placed to make a positive impact through my students.
Describe...
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