DIGITAL BUSINESS STRATEGY
Moving Enterprise
Introduction
It is common for people to relocate from one place to another because of various reasons such as job transfers, the need to explore a new environment, a growing family, etc. From time to time, organizations also face the need to relocate or move their operations to a new location. This presents lots of opportunities for a moving company focused on the specific needs of the market and keen on the application of the relevant digital business strategy.
The Business
The proposed business is a moving company that makes it easier for persons and organizations moving from one place to another to bring along goods and assorted items. The company intends to fully utilize various digital tools in the conduct of its business, i.e. in the identification of the ideal target market and satisfying customer expectations.
The company will offer a wide range of relocation-associated services including, but not limited to; packing the relevant items, loading them into specialized moving trucks, moving the items to the desired new location, unloading and unpacking the items, and finally helping with the arrangement of the shifted items in the new location.
Customers
The customers in this case have been broadly classified as those wishing to relocate or move from one place to another, and have items and/or assorted items that they would wish to shift to the new location. The company will offer its services across regions deemed to have high volume of prospective customers. To be more specific, the companys prospective customers are inclusive of;
1. Households or individuals seeking to shift/change their places of residence
2. Organizations wishing to shift their operating locations from one place or premise to another.
To gain better perspective of customer volume, the company will make active utilization of Googles Adwords. This approach has been selected owing to its low-cost nature. McKeown and Durkin (2016) note that this tool permits...
…be seeking to primarily embrace a differentiation strategy. In adopting a differentiation strategy, the company will be seeking to ensure that customers can be able to identify its value proposition on the basis of its uniqueness. The moving industry is awash with tales of unprofessional staff and poor handling of goods/items (resulting in scratches, breakages, or outright damage). The company will strive to ensure that it hires trained and professional staff and deploys ideal equipment/tools to ensure proper handling of client goods/items.Conclusion
To most persons and organizations alike, moving is largely inevitable at some point. It should, however, be noted that moving or relocating from one place to another could pose a challenge for most individuals as well as organizations. This is more so the case with regard to the selection of the ideal company from thousands that crowd this space. Organizations that focus on satisfying customer expectations and embracing a clear digital business strategy have greater…
References
Anwar, M. (2018). Business model innovation and SMEs performance: Does competitive advantage mediate? International Journal of Innovation Management, 22(7), 217-228. https://doi.org/10.1142/S1363919618500573Biermeier, D. & Allen, S. (2023). Best Moving Companies of 2023. Forbes. https://www.forbes.com/home-improvement/moving-services/best-moving-companies/
Barney, J.B. (1991). Firm resources and sustained competitive advantage. Journal of Management 17, 99–120. https://doi.org/10.1177/014920639101700108Cegli?ski, P. (2017). The Concept of Competitive Advantages. Logic, Sources and Durability. Journal of Positive Management, 7(3), 57-70. DOI:10.12775/JPM.2016.016McKeown, N. & Durkin, M. (2016). The seven principles of digital business strategy. Business Expert Press
The "driving forces" that are fueling growth in the PHS industry are not unique, but they have been focused on an "innovation process [that] often leads to changes in market structure composed by varied players, and the appearance of novel services in the market" (Gao & Damsgaard 2007, p. 185). Not all industries have shared the positive experiences of the mobile telephone industry in China, though, and a number of
It is recommended that the company uses its financial power for hiring additional personnel and for expanding its range of products and services. Part B Section 1 - Recommendations The first recommendation refers to the company's human resources approach. The company only has 2 employees, which are also the two partners owning the company. In order to expand the company's activity, it is recommended that the company employs additional personnel. Without increasing
Rodolfo Business Today, most business enterprises function in an integrated way. Decisions, for example, are based not only on what is best for the bottom line, but also how the bottom line interacts with other elements of the business. Other elements include issues such as accounting and ethics. Many and varied integrations need to be made to ensure that business decisions are as sound as possible not only for the profitability
Benefits Values Cloud Computing Business Enterprises." You reputable research papers, articles journals alongside ACM Communications Journal Professor Dr. Rajkumar Buyya's articles, research papers journal materials found (Prof Buyya) -line home page "www. The benefits and values of cloud computing to business enterprises Introduction to the literature review section The scope of the current chapter is that of assessing the values and benefits of cloud computing to enterprises. The literature review section is
Hope is ingrained in the incompletion of men from which they are in motion persistently seeking - seek that continues to be in conjunction with others. Desperation is considered to be a kind of silence, of renouncing the world and escaping it. The true dialogue do not seem to prevail unless the dialoguers involve in critical ideology - the ideology that discriminates an integrated harmony between the world and
Business report compares the two Australian service providers where by various aspects are critically looked at in respect to the design elements of a retail store environment. The elements are categorized into exterior facilities, general interior, store layout, interior displays and the social dimensions. Each of these design elements are categorically looked into differently taking into account the services being offered by the two chosen service providers namely Fadez Barbershop
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now