Pepsi Problem In this case, Pepsi is under scrutiny because of some allegations that an ad campaign of their brand Mountain Dew were offensive. An aggressive marketing agent for Mountain Dew had recently created a unique ad campaign that may have used some urban or racial themes in the context of the commercial. The commercials may depict violence and crime within the black community if interpreted in that manner. As a

They will not develop a commercial presenting peasants working the field, but one that will present rushed businessmen being saved by the new service. An example of success achieved through product positioning is offered by PepsiCo and their Mountain Dew drink. The marketing strategy targeted the youth particularly and assimilated the product with doing something energetic, wild and something that would be appreciated by the teenagers and young adults. The

Such biodegradable batteries have the ability to last 3 to 4 times longer than the lithium ion batteries in use today. It is not just the average consumer who is interested in these products but the military is also extremely interested in using such sugar-powered batteries. The portability of such devices would be appropriate for the extreme mobility required in the battlefield. It would also be suitable in emergency

The ingredient list on the can, according to the Mountaindew website includes: "CARBONATED WATER, SUGAR, ORANGE JUICE CONCENTRATE, CITRIC ACID, NATURAL FLAVOR, SODIUM BENZOATE (PRESERVES FRESHNESS), CAFFEINE, SODIUM CITRATE, GUM ARABIC, ERYTHORBIC ACID (PRESERVES FRESHNESS), CALCIUM DISODIUM EDTA (TO PROTECT FLAVOR), BROMINATED VEGETABLE OIL, YELLOW 5" (http://pepsiproductfacts.com/infobyproduct.php?brand_fam_id=1049&brand_id=1000&product=Mountain+Dew+Throwback). The notation also states that calories are 110 per service while the can itself notes 170 calories. Either way there is a

G., you like Mountain Dew just a tiny bit more), for another person who listed those soft drinks in the same order, the preference could be great (they would rather drink water than Pepsi if there weren't any Mountain Dew). That being said, ordinal scales only let you interpret gross order -- not the relative positional distances (CSSE 2010). In an interval type of scale, you would maybe be asked to

Although this may seem like a humorous suggestion, more and more individuals are making this choice, because of health concerns. Athletes have a wide array of energy drinks and sports drinks from which to choose, and these drinks often claim to have high amounts of protein or replenish electrolytes. Even diet colas have been shown to have certain negative metabolic effects that may inhibit weight loss. Other substitutes for