Verified Document

Motorola Is An American Company Research Paper

Motorola already has established operations in Colombia. The company's subsidiary, Motorola Mobility Colombia SAS markets smart phones in that country, including the DEFY and it also marketed the Razr in that country as well. This means that Motorola already has a distribution network in place in Colombia, in addition to a marketing team that has experience working in the Colombia market. This bodes well for the company's market entry into Colombia. The new phone will essentially just be added to the existing product line and can be marketed through channels that are already established.

It is also worth remembering that Latin America is a focus region for Motorola. This means that the company is willing to spend marketing dollars in the region, and Colombia is an important Latin market. Indeed, one can envision that Motorola's entry into Colombia with this product is basically a test market for launch into other nations in the region.

The company has a distribution network in the country already, and a marketing team. Motorola also has experience breaking new markets overseas and has been selling cell phones internationally almost since the product was invented. This should bode well for Motorola taking a low-priced phone to Colombia.
Works Cited

Hostip.info. (no date). Motorola -- international expansion and diversification. Hostip.info. Retrieved November 25, 2011 from http://ecommerce.hostip.info/pages/752/Motorola-Inc.-INTERNATIONAL-EXPANSION-DIVERSIFICATION.html

Motorola.com website, various pages (2011). Retrieved November 25, 2011 from http://investors.motorola.com/

Motorola 2010 Annual Report. Retrieved November 25, 2011 from https://materials.proxyvote.com/Approved/620097/20110311/AR_82265/HTML2/motorola_mobility-ar2010_0023.htm

Sources used in this document:
Works Cited

Hostip.info. (no date). Motorola -- international expansion and diversification. Hostip.info. Retrieved November 25, 2011 from http://ecommerce.hostip.info/pages/752/Motorola-Inc.-INTERNATIONAL-EXPANSION-DIVERSIFICATION.html

Motorola.com website, various pages (2011). Retrieved November 25, 2011 from http://investors.motorola.com/

Motorola 2010 Annual Report. Retrieved November 25, 2011 from https://materials.proxyvote.com/Approved/620097/20110311/AR_82265/HTML2/motorola_mobility-ar2010_0023.htm
Cite this Document:
Copy Bibliography Citation

Related Documents

Motorola Moto 360
Words: 4728 Length: 14 Document Type: Research Paper

Motorola (Moto 360) Introduction to company Motorola is one telecommunications company that has always been a leader in the development and launching of trendsetting innovative products. Its rich history is characterized by numerous achievements as the pioneer of several technologies. While several corporations subscribe to the notion that churning out ideas is the instrumental factor in coming up with revolutionary products, Motorola has always focused on the big picture - the essence

Motorola Motorolla Motorola Was Initially Created As
Words: 1100 Length: 4 Document Type: Case Study

Motorola Motorolla Motorola was initially created as the "Galvin Manufacturing Corporation" in 1928. The company is the Fortune 100 world communications leader that is providing faultless communication products and solutions related to broadband, embedded systems and wireless networks. In the year 2005, the company sales were U.S. $36.8 billion. At present the company is comprised of "four businesses: Connected Home Solutions, Government & Enterprise Mobility Solutions, and Mobile Devices and Networks." Motorola expanded

Motorola Business Organization Must Keep an Eye
Words: 1207 Length: 4 Document Type: Essay

Motorola Business organization must keep an eye on the threats and opportunities present in their external environment. With this analysis, they can strategize to encounter the potential threats with their strengths and core competencies while avail the attractive opportunities to grow in the industry in a more competitive fashion. The success and sustainability of an organization largely depends upon the effectiveness of its corporate wide strategies and organizational structure; both must

Sigma and Motorola Why the Pervasive Adoption
Words: 604 Length: 2 Document Type: Essay

Sigma and Motorola Why the Pervasive Adoption of Six Sigma Is Needed The value of Six Sigma has been readily and thoroughly proven throughout all manufacturing industries and continues to be the foundation of supply chain, sourcing, production and post-sales support performance improvements. Each of these areas of manufacturing are easily quantified and provide ample evidence of the value of Six Sigma for reducing costs, time constraints and improving profitability (Davies,

Canadian Vs. American Policing This
Words: 2615 Length: 10 Document Type: Research Proposal

" (2003) the police force from this view was held as "ideal for exerting order across the vast territories of Canada, whose sheer scale made law enforcement, public administration and the assertion of sovereignty difficult." (Newburn, 2003) the police force in this area was known as the "North-West Mounted Police" whose influence extended early [in the] twentieth century...taking on security and counterespionage services during the First World War and, in

Strategic Change: Kodak Many Companies
Words: 1978 Length: 6 Document Type: Term Paper

Concomitantly, the traditional core of the business is declining faster than the growth of the digital business, resulting in an overall decline of sales. This results the risk that an increasing amount of investors may begin to lose faith in the company's long-term sustainability. Although Perez has indicated a time line for the implementation of new developments, Guerrera indicates that, in the light of current trends, this may be

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now