Motorola already has established operations in Colombia. The company's subsidiary, Motorola Mobility Colombia SAS markets smart phones in that country, including the DEFY and it also marketed the Razr in that country as well. This means that Motorola already has a distribution network in place in Colombia, in addition to a marketing team that has experience working in the Colombia market. This bodes well for the company's market entry into Colombia. The new phone will essentially just be added to the existing product line and can be marketed through channels that are already established.

It is also worth remembering that Latin America is a focus region for Motorola. This means that the company is willing to spend marketing dollars in the region, and Colombia is an important Latin market. Indeed, one can envision that Motorola's entry into Colombia with this product is basically a test market for launch into other nations in the region.

The company has a distribution network in the country already, and a marketing team. Motorola also has experience breaking new markets overseas and has been selling cell phones internationally almost since the product was invented. This should bode well for Motorola taking a low-priced phone to Colombia.
Works Cited

Hostip.info. (no date). Motorola -- international expansion and diversification. Hostip.info. Retrieved November 25, 2011 from http://ecommerce.hostip.info/pages/752/Motorola-Inc.-INTERNATIONAL-EXPANSION-DIVERSIFICATION.html

Motorola.com website, various pages (2011). Retrieved November 25, 2011 from http://investors.motorola.com/

Motorola 2010 Annual Report. Retrieved November 25, 2011 from https://materials.proxyvote.com/Approved/620097/20110311/AR_82265/HTML2/motorola_mobility-ar2010_0023.htm