¶ … Mother Nature
Product: " SUN-CREAM " Each student working established Health wellness company sells products Australia the product a consumer product (B2C) existing health wellness market Australia ( confirm proper research, health area fact a viable Australian market).
Sun Cream Analysis
Segmentation variables
The segmentation step in the marketing strategy refers to determining which variables must be used in addressing the market of the product in case. The most important variables addressed in the case of the sun cream produced by Mother Nature are represented by demographics, like age groups, gender, educational level, income, and social class (NetMBA, 2010). Other variables used in this case are represented by geographics, like location and climate.
Profile market segments
The most important customer segment addressed by the sun cream is represented by women aged 18-25. These customers have medium incomes, medium to high education, and like to spend much time at the beach where they need sun protection. Another important segment...
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