Another key component to the culture at FedEx is the leadership style, especially of founder Fred Smith. An ex-military man, Smith adopted a leadership style heavily influenced by military values. There was no model for overnight delivery, and to launch one required several things, all of which were influenced by Smith's values and leadership style (p.128). One was complete dedication to the company. Smith used all of his money to start FedEx and pushed the company through some tough times in its early life. Another was the concept of teamwork, and the forging of camaraderie. This was led from the top as well, with Smith not only working closely with all aspects of the firm but demanding that they all work together closely as well. This dedicated, tough, but team-oriented style flowed directly through Smith's leadership style and became a part of the corporate culture.
FedEx worked because its culture emphasized the same values that are prevalent in American business culture - setting objectives, clarifying accountability, and winning the game (p.120). Yet, the company has been able to successfully transfer these values to employees in over 100 countries worldwide. It is rare that culture is imposed on a social setting (p. 130). The manner in which FedEx overcame this problem was threefold. One, it hired local managers who were sympathetic to the FedEx...
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