Monopolistic competition occurs in marketplaces where there is competition, but the competition is imperfect. Firms sell goods that are similar, but firms have differentiated them, either practically through product or service characteristics, or through advertising, so they are perceived as being different by the consumers (Gillespie, 2013). This creates the ability to act in a manner similar to a monopoly in the short-term (Gillespie, 2013). The concept may be examined in more detail by identifying several firms that are monopolistic competition, and how those firms may become more monopolistic and face less pure competition.
Three examples of monopolistic competition are McDonalds on the fast food industry, Disney Inc. In the entertainment industry and Apple in the IT industry. Each has a highly differentiated product that is similar to others on the market.
To become more monopolistic firms may undertake a range of strategies to limit the effectiveness of competition....
In this case, the average total cost will continue to decline as the scale of production increase, because fixed (or overhead) costs are being spread over higher and higher levels of output" (Natural monopoly, 2010, Tutor2U). According to economic theory, it is efficient to allow for a natural monopoly because competition would require too large of a diversion of available resources for a competitor. When natural monopolies exist, they
Industry Structure: Perfect Competition or Market Power Napster vs. The U.S. Recording Industry: Analysis of the Economic Model of the U.S. Recording Industry The article "When the Music Stops" by Nick Wingfield in the November 2002 issue of the Wall Street Journal, relates an interview with the founder of Napster, Shawn Fanning, after the death of his company at the hands of the recording industry. Not only does it discuss Napster's creator's future
Economics for Business The company that I am studying is Apple. The company is a designer and marketer of consumer electronics, specifically computers, smartphones, tablets, mp3 players and software. The company has experienced a strong run of great performance in recent years, but it has not always been that way for Apple. The company struggled considerably, especially in the 1990s, before breaking loose. The key thing about Apple is that it
E. In Spain or Italy) Larson's products will be cheaper on global markets. Under this scenario, Larson would be forced to finance its operations entirely from ongoing cash flow. It would also see a slump in the strength of the battery industry. If the industry slumps, this may bring about the oligopoly scenario from Milestone 2. At present, however, a credit crunch would simply limit the amount of R&D that
Wonks It is the opinion of this author that equilibrium and efficiency are the ideal aim of corporations in the marketplace because it provides them with opportunity to maximize their profits over the long-term. While it may not necessarily provide for higher than normal profits at all times. While it does for the companies in the competitive marketplace to stay in the game. Having the ability to decide price and preempt
Non-Price Barriers to Entry In the OEM business, ongoing contracts are a strong driver of future sales. Once Larson becomes the battery supplier for a company, it can build a strong relationship with that company. The result will be a non-price barrier to entry as smaller firms find it difficult to break the relationships that Larson forms with its customers. Without those customers, there will be less room for growth and
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