Corporate Rodeo
There are two major forces that exist in the United States and in other modern countries that cannot be missed or ignored. The first would be sports. There are millions and millions of people that love sports and that would include both watching them and actually participating in them. Common examples of this would include basketball, baseball and football. However, the focus of this report will be rodeo. The other major force that exists in modern countries is the corporate sphere. The common manifestations of these corporate entities are advertising and the products that are sold to people. Whether it be cars, video game systems, homes or what have you, corporate powers make the economy run, they pay a lot of taxes and so forth. However, the two items mentioned above heavily converge in many ways and Jane Martin's lament is that this convergence is too excessive and that it ruins the spirit and love of rodeo. While Jane Martin has a point, there is little to nothing that can be done to demarcate corporate interests and national pastimes like the rodeo.
Analysis
There was a time and day where there was a minimal amount (if any) between corporate interaction between sports teams/entities and exterior corporate interests. This was especially true with the younger teams and groups. However, there has been a seismic shift over the recent generations and rodeo is no exception. What used to be about the love of the riders and the fans as it related to the sport has...
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