Verified Document

Business Plan Mom Spa Business Plan

Running head : Mom Spa Business Plan

Mom Spa Business Plan 7

Mom Spa: Business Plan

Mom Spa is the type of company, and it is a service-based company. Its a spa for mothers with preschool-aged children. Moms, like everyone else, like a nice two hours at a spa, but it isnt easy to fit such trips into a routine when the kids are young. The Mom Spa solves this problem by providing a special nanny area where children could be left for a couple of hours, entertained with sports, and supervised by a trained care supervisor. Motherscan indulge in the spa and receive any treatment that a conventional spa might provide in the neighboringspace. She gathers kids up and continues with her life, whether its finishing the shopping, collecting the cleaning supplies, or having the car cleaned. Shes enjoyed her break and is ready to take on the remainder of each day.

Mom spa can provide elevated products at a discounted cost to its clients. Conducting a business SWOT analysis helps the company build on what to do well, address what the company lacks, minimize the risks, and take advantage. Advertising through mobile ads and social media will play a big part in gaining new consumers. Various external agents such as the government regulations on hiring, pricing, and the countrys political condition influence the spas functioning. Competitors have an already established clientele but carrying out research on their weaknesses helps create opportunities.

Situational Analysis

Customer

Mom Spa is a spa for mothers and children who are not really in kindergarten. The customers attending the spa are young parents of about 18-45 years from middle and high-income households with children under two. Advertising of the product will be done using mobile ads, social forums such as Facebook.

Many consumers want to have time for themselves by providing a unique spa experience for maybe an hour or two without worrying about their children. Many customers wish to have services that are of high quality at a reasonable price. With many moms discovering the company and implementing the business plan, an increase in the businesss profitability as many customers will be loyal and desire to return to the spa.

Company

Moms spa is a corporation that raises money through the selling of the companys shares. It is a spa that provides services to moms who have young children who have not yet attained the required school age by offering a spa experience to mothers with young children by allowing them to have access to the spa for maybe an hour or two. The spa offers a wide range of services ranging from getting facials, nails, pedicures, or whatever else they like. A successful marketing strategy will help the spa reach the customers and differentiate it from its competitors and normal functioning.

Context

The state of the economy is constantly changing as the interest rates rise and fall. It affects the demand and supply of the products that the spa requires to carry out its business making the marketer aware of the general economic environment. Politics are a factor because if any...

…segment (Falck,2013). The mom spa has a different baby sitter area where babies can be left for a couple of hours while the mother relaxes in the spa. Body baths, hot tubs, spa treatments, salt scrubs, face and body treatments, osteopathy, and shaving are among the facilities available.

Price

Customers that have high buying power are significant in a spa business. Customers who have increased buying power do not regularly come to spas because they are either busy working, leaving their children with nannies, or on holiday, limiting their profit (Falck,2013). An average price of $108 an hour per person makes the company more competitive and decreases its risk.

Place / Distribution

The business is based in affluent and major cities with bustling cafes, mini-marts, and fashionable locations that appeal to young families. The Mom Spa is situated in the center of it all, so Mom wants a break now and then.

Promotion

Promoting the organization requires providing high-quality services. Providing high-quality products attracts customers who are satisfied with the services inform their friends, relatives, or colleagues. Moms spa can participate in local community activities as they offer special discounts to customers and provide a no appointment needed service.

Conclusion

Mom Spa is a company that focuses on mothers of infants who are still on the go. It will encourage these customers to leave their children for a couple of hours while they get a face, relaxation, or hot tub session. The marketing plan helps the company to be profitable under the competition. Providing high-quality services at a reasonable rate meets the demand of…

Sources used in this document:

References

Camilleri, M. A. (2018). Market segmentation, targeting, and positioning. In Travel marketing, tourism economics and the airline product (pp. 69-83). Springer, Cham.

External Factors | Boundless Marketing. Courses.lumenlearning.com. (2021). Retrieved 15 April 2021, from https://courses.lumenlearning.com/boundless-marketing/chapter/external-factors/

Falck, J. (2013). Developing a service marketing strategy for wellness tourism company: Case study: Golden retreats.

Cite this Document:
Copy Bibliography Citation

Related Documents

Business Plan: Bridal Salon Business Products and
Words: 3400 Length: 10 Document Type: Business Plan

Business Plan: Bridal Salon Business Products and services Keys to Success Company description Vision Statement Mission Statement Company background Products and Industry Product Description Industry Description The Market Market and Target Customer Market Segmentation Target Market Strategy Competition and Competitive Advantage Curbing Local Competition Curbing Regional Competition Marketing Strategy Overall Strategy Sales Plan Competitive Plan Research and Development (Growth Plan) The Organization Legal and Organization Structure Key Personnel Related Service Providers Location The Financials Critical Risks Income Statement Cash Flow Projection Balance Sheet Assumptions References Executive Summary Introduction Pace-setter is a bridal salon that rides on the theme of 'experience'. It creates an environment in which

Business Plan for a Concrete Polishing Company
Words: 2039 Length: 7 Document Type: Business Plan

Business Plan for a Concrete Polishing Company Business plan for establishing concrete polishing company in Sydney Australia Concrete polishing company, Sydney, plans to become a leader in providing concrete polishing services in the city. The company plans to do this by having the best facilities and human resource with experience in the industry. Plans are set to counter competition from existing companies by a continuous improvement of processes. Measuring standards of performance

Business Plan Product Description Market
Words: 4066 Length: 15 Document Type: Business Plan

As part of the research triangle, Raleigh has a significant portion of its population that fits the target market. For the Farmery to succeed, it only needs to capture a small portion of the market share. This is especially true because the store has a small footprint, and has the flexibility to set up on vacant lots without the costs of either renting or developing fixed real estate. The

Business Plans Investment Decisions an Analysis of
Words: 760 Length: 3 Document Type: Business Plan

Business Plans Investment Decisions An Analysis of Three Business Plans in Regards to their Riskiness This paper will examine three separate business plans and rate these plans based on the level of risk and the cost of capital that should be awarded to these plans. Of the three plans considered, a plan for an expansion of a coffee production facility in South America carries the least risk. An investment opportunity for a truck

Business Plans Marketing Plan and Evaluation the
Words: 2749 Length: 9 Document Type: Business Plan

Business Plans Marketing Plan and Evaluation The marketing plan should revolve around the marketing mix. The mix encompasses the four Ps of marketing, each of which will be addressed in turn in this business plan. The four Ps are product, price, place and promotion (NetMBA, 2010). With respect to product, the coffee shop will be a premium example of a coffee shop. Australia has an exceptional coffee culture, so good that it

Business Plan Gbsgreen Building Solutions Company Description
Words: 1926 Length: 6 Document Type: Business Plan

Business Plan GBSGreen Building Solutions Company Description Product & Service Description Marketing Strategy & Plan Environmental Analysis (SWOT/PEST) Competitive Analysis Products and Services Pricing Promotion People Financial Analysis & Projections Profit and Loss Risks and Assumptions GBSGreen Building Solutions Business Plan According to the Environmental Protection Agency (EPA) the impact of commercial buildings on the physical and social environment are such that there is "not questioning the vast impact…" (Environmental Protection Agency, 2006) Commercial Buildings are reported by the U.S. Department of Energy's Energy Information Administration

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now