The company has also restricted itself to the coffee product only -- adding more products can also help it gain a higher market share (Kurtz, MacKenzie, & Snow, 2010).
Competitor Analysis and Differentiation Strategy
Mochalicious Coffee directly competes with the small and large scale coffee and beverages brands like Starbucks, McDonald's, Dunkin Donuts, Barista, Seattle's, Au Bon Pain, Biggby Coffee, Caribou Coffee, Blue State Coffee, etc. These top coffee brands compete with each other on the basis of quality, taste, and pricing of their products. In order to compete with these competitors, Mochalicious Coffee has to charge a competitive price as well as maintain the top quality and taste of its coffee. It also makes every effort to differentiate its products from those of its competitors so that customers always prefer it due to its uniqueness, quality, and taste. With the help of this strategy, the company aims to become stronger and more competitive firm in the short run and the top market leader by expanding its operations and product lines in the long run.
Analysis of the Macro-Environmental Issues
In addition to the competitive pressures, Mochalicious Coffee also has to face a number of environmental forces at the macro level. The most significant force is the social, cultural, and demographical trends in the local market. The life styles, taste, preferences, and eating habits of the general consumers directly impact...
Distribution Channel Analysis Identifying Wholesalers, Distributors, Retailers, and e-Commerce Single or multiple channels of distribution can be utilized including the direct channel of the Internet using the company's e-Commerce website as well as the direct channel of sales teams. Multiple teams that specialize in different products of customer segments may also be utilized. Direct channels include catalogue sales and retail sales as well as the use of a wholesaler or
or, Mochalicious could simply take its formula and open up more stores. One of the good things about being in a place like Melbourne with its massive coffee culture is that there is always room for another good coffee shop. Once Mochalicious is established as successful, the company is in a position to grow, and that means taking the name to other parts of town, other suburbs or even to
They do not assume the coffee, their life style. The primary customers are those people, who are youngsters, and middle-aged people as 13 to 21 are youngsters and 22 to 35 are middle aged people. They treat coffee as modish way of living. They prefer to drink coffee as compare to tea. People of upper and middle class will also be targeted and will offer affordable prices which will
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