Social interaction and data continue to grow throughout the world. Consumers are now relying more heavily on insights gleamed for mobile apps. These apps, which range from social media to travel, all impact consumers in various ways. Yelp in no different in this regard. As a mobile app predicated on travel, the user interface is critical. Over 1.5 million people have downloaded the application and are actively using for their travel destination needs. Through both quantitative and qualitative research, I have identified aspects within the user interface that can enhance the overall experience of these consumers. My recommendations will rely heavily from the CREAT action funnel to guide the overall user experience
To begin the appearance and dialogue within the app should be enhanced. Although the aesthetics are appealing, the app should consider a more minimalist design. Dialogue within the app should not include irrelevant information. Information that is rarely needed may confuse and eliminate novice users. Icons could be used instead of wording to help enhance the appeal and flexibility of the app. For instance, instead of using words to define a designated action, icons can be used to help convey the act in a more minimalist manner. Language in general may often have varying meaning for different people. Icons however, tend to be more universal in their acceptance and understanding. By substituting icons for much of the confusing wording, Yelp also helps to minimize the user's memory load. Icons further assist with recognition rather than recall. To enhance the usability, the consumer should not need to memorize from one part of the dialogue to the next. Icons therefore help in regards to visibility and ease of use for the consumers.
In regards to flow within the Yelp app, the icon placement change would impact both the cue and impact phase. First, the app is accessed by the consumer with a search bar immediately visible at the top of the app. The search bar will act as a cue for directing the user to click and engage with it. After the subsequent search, the very heavily worded search results will instead be replace with icons that aid in the overall reaction of the consumer....
IT Project Management Plan for Mobile Application The business case for adding a mobile application to Fun with Learning's overall strategy is straightforward -- extend the brand, improve competitive standing and reach new customers in innovative ways. Building a website that is optimized for mobile devices has now become an industry standard. However, "m-commerce" or branded mobile applications offer companies improved technological enhancements that extend far beyond marketing and advertising. Fun
Full research proposalDoctor of Business Administration25th February 2022Assignment � 1 CoversheetCandidate Family NameKhoramiFirst NameAbdullahCandidate ID NumberDBA-Batch 6 (ID No. 12352)SBA DBA IntakeFeb 2021CourseDBA DissertationAssignment TopicThe effect of Application modernization inbusiness agility in Finical Sector IndustryLecturersDr. Beenu MagoDue Date30 June 2023Plagiarism StatementThis assignment is the original work of the person whose name is given above. I am aware of and understand the School�s policy on plagiarism, as well as the SBS
Technology: The Effect of Application Modernization in Business Agility in OrganizationsSection 1: IntroductionApplication modernization refers to the re-defining of the software system of any business so that it must be aligned with the modern business needs to fulfill the newly arising customer demands (Johnson and Mulder, 2015). The refactoring of an application should be done so that the reduction of business costs is observed so that maximum benefit for both
BEST BUY CO. INC. STRATEGIC ANALYSIS Strategic Analysis of Best Buy Current situation A- Current performance B- Strategic posture Corporate Governance A- Board of directors B- Top management External Environment: Opportunities and threats A- Natural physical environment B- Societal Environment C- Task Environment D- Summary of external environment Internal Environment: Strengths and Weakness A- Corporate Structure B- Corporate Culture C- Corporate resources D- Summary of internal environment Analysis of Strategic Factors (SWOT) A- Situational Analysis Strategic Alternatives and Recommended Strategy A- Strategic Alternatives Recommended Strategy Implementation Evaluations and control Part II Functional and Business strategies of
One wrong decision can destroy years of hard work and requires years to recover. Failures to innovate come in two forms: failures of imagination and failures to execute (Govindarajan and Trimble 2010). With certainty, investors want growth, growth, and more growth. To achieve this, Apple strives to infuse creative thinking in its innovations, and it must deliver products and services fast enough or risk losing market share. Infrastructure Steve Jobs made
. The mobile business market has seen significant of uptake of B2E (mobile sales-force and field service) solutions and Microsoft has the chance to develop its offerings around its acquisitions, adding mobile functionality. Microsoft partners with many application vendors across the board and moving too heavily into the application space would incense many. However, there is viability in developing a mid-market mobile application proposition, given the unconsolidated nature of offerings
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