MNE Foreign Pricing, Profits
One of the most challenging areas of a multinational firm's business is setting target pricing and revenue for foreign markets, given the complications arising from currency denominations and exchange rates.
That is because exchange rates demonstrate the linkage between one nation and its partners in the global marketplace. They affect the relative price of goods being traded (exports and imports), the valuation of assets, and of course the final economic yield on those very assets.
In the period of fixed or constant exchange rates these prices, values, and yields were predictable over time. However, since 1973 we have been living in a world of flexible rates where foreign exchange markets determine these rates based on trade flows, interest rate differentials, differing rates of inflation, and speculation about future events.
Exchange rates can be expressed as the foreign price of a domestic currency (i.e., the Euro price of a U.S. dollar) or its reciprocal -- the domestic price of foreign currency. We will express these values using the following notation:
the Euro price of a Dollar: €P/$
or the Dollar price of a Euro: $P/€
Multinational companies compete with an array of external factors, internal considerations, and other forces and magnitudes that shift budget policies, composition, and control. Budgeting in a global business environment demands an enhanced level of coordination and communication because of the plethora of important components that influence organization performance.
Foreign currency exchange rates, interest rates, and inflation are the three critical external factors that impact multinationals and their markets. Although these factors are interrelated -- for example, higher inflation in a specific country tends to drive the value of its currency down, which impacts the exchange rate -- changes in currency exchange rates have the most effect on the budgeting process.
For a striking example, in June 2001, the value of the U.S. dollar was at a 15-year high when compared to the British pound and other currencies of the major U.S. trading partners. This caused John T. Dillon, CEO of International Paper and head of the Business Roundtable, to complain to U.S. Treasury Secretary Paul O'Neill that the dollar's strength made it difficult for U.S. companies to compete with imports and penetrate foreign markets.
According to Milani's recent research, "Changes in these three external factors stem from several sources, including economic conditions, government policies, monetary systems, and political risks. Each factor is a significant external variable affecting areas such as policy decisions, strategic planning, profit planning, and budget control. To minimize the possible negative impact of these factors, multinational corporate management must establish and implement policies and practices that recognize and respond to them. Other external forces such as political turmoil, competition, labor quality, and cultural or religious orientation of the local populace exist, but they tend to be related specifically to one country or particular region of the world." (Milani, 2004)
An excellent example is that of General Motors. General Motors' sales have been dropping precipitously in the United States, prompting Toyota and other market-share-appreciating foreign manufacturers of automobiles to consider temporary price increases to help rescue General Motors.
However, General Motors' sales have been very strong overseas, especially with its European Opel brand. But, how does General Motors price its cars geared at foreign markets? Generally, in order to gain market share in foreign countries, a manufacturer will 'dump' its products, relative to currency exchange rate, but in General Motors' case, it cannot afford to do that since its profitability stems from its foreign sales, not from its core United States sales.
As a result, it must maintain pricing pursuant to currency rates of exchange. If the dollar is overvalued, however, General Motors suffers as it must correspondingly increase the prices of its cars abroad -- and this will cut into profitability.
So that is why, for instance, International Paper fought the dollar's value. Fortunately for General Motors and its...
Marks & Spencer further has quality food products that are perishables such as salads and vegetables. This is complex and requires accurate and fast delivery to the UK food stores. The work entitled: "Keeping Real Time Tabs on Fresh Food Supply Helps Guarantee the quality of Perishable Products" cites the statement of the Head of Supply Chain Logistics and it at Marks and Spencer who states that in order to
Economics Evaluate explanations offered Economics of MNEs, China and Exchange Rates Evaluate the various explanations that have been offered for the existence of the multinational enterprise. China is a notoriously difficult place to do business. Explain what makes the business environment so challenging and explain the strategies a firm may use in order to overcome those challenges. Explain how exchange rates are determined in a floating exchange rate system and identify the key causes of
Chapter 1 Globalization is delineated as the socio-economic transformation and development process of eradicating trade, investment, cultural information technology, and political barriers across nations. The benefits of globalization include increased growth in the economy, political integration in various expanses, and interdependence among countries of the world. The key international institutions that facilitate globalization include the International Monetary Fund (IMF), the World Bank, and the World Trade Organization (WTO). To begin with,
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now