¶ … Microsoft's strategies relating to leadership. First, an overview of the company will be provided, followed by a discussion of the company's leadership strategies. These strategies will be assessed as to their effectiveness, and compared to leading theories of effective management.
An Overview of Microsoft
Today, Microsoft is one of the world's largest businesses, and the world's largest and most influential software company (Wired News). The company's products have an extensive impact on both the personal and business world, and are seen in almost every office in North America.
Financially, Microsoft is a giant. Its founder, Bill Gates, was the richest man in the world in 2003, with a staggering estimated personal wealth of $40.7 billion dollars. He has been rated the richest man in the world for seven of the past eight years, and was ranked number two in 1997 (Wikipedia).
Microsoft's product range is varied, but focuses almost exclusively on computer software. The company's success hinges on the enormously popular operating software that is the company's trademark, Microsoft Windows. Microsoft's Office Suite contains the popular Microsoft Word processing software, the Microsoft Excel spreadsheet software, and the Microsoft PowerPoint presentation software. Microsoft also makes Microsoft Money, highly successful financial software, in addition to numerous other successful software packages that are aimed at business, personal, and educational needs.
While Microsoft has been largely successful at outmaneuvering business competitors, the company has faced criticism from consumers, and legal action by the federal government within the United States. Specifically, recently Microsoft has been hit by a series of government-initiated anti-trust lawsuits that contend the company does not allow for fair competition with its software products. In October, the company agreed to pay $200 million in damages to settle lawsuits in several states. The payment will consist of vouchers for Microsoft products (Wired News).
In a June, 2003 statement of mission and values, Microsoft has reiterated its commitment to being a leader in the technological field. The company's mission is to help people use new technologies to help both individuals and corporations to "realize their full potential" (Microsoft; Mission). The company's vision statement for the educational part of the corporation states that it wants to create tools to help students and educators facilitate education (Microsoft; Education). Thus Microsoft's vision and mission seem to be focused on creating technology that helps corporation and businesses to fulfill their needs.
Microsoft and Leadership
Providing effective leadership is one of the greatest challenges faced by today's corporations. Effective leadership can help bring out both enthusiasm and creativity in employees, and facilitate a shared vision and values. Effective leadership helps create a positive environment of collaboration, learning, teamwork and participation within an organization.
In contrast, ineffective leadership can lead to employee dissatisfaction, a dysfunctional corporate structure, and ultimately harm a company's financial position.
There is a wealth of information and theory on effective corporate leadership. Today, leadership theory seems to focus on creating healthy relationships with employees over a traditional, hierarchical leadership style. Max Dupree sees effective leadership as incorporating a very humanistic approach to employee relations. He argues that a good leader recognizes and makes use of his or her employee's capabilities. Further, he argues that leaders are responsible for company ethics, as well as a company bottom line. Dupree argues for a democratic style of leadership that focuses on cooperation rather than the exercise of power by executives. Similarly, Coffmann and Gonzalez-Molina argue that effective management comes from an understanding of the role of emotion on management. They argue that in order to be truly effective, employees must feel emotionally connected to managers that value employee contribution.
Microsoft has proven to be a corporation that has incorporated effective leadership into its corporate structure through encouraging employee creativity. In particular, Microsoft has used specific recruiting techniques as part of its leadership strategies. Microsoft employee interviews are famous for their difficult logic questions designed to pinpoint creative thinkers. This technique includes asking questions like "why are manhole covers round?" And "how do they make M&Ms?" (Poundstone).
Despite his strong vision, Gates' leadership...
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