Microsoft’s Commercial Failures
Microsoft is a company that has had a great success in the market. Windows is a top-tier software used by people and companies around the world (Kim, Cho, Park et al., 2016). Its video game console is celebrated by analysts, gamers and the gaming industry (Murnane, 2018), and its entry into the cryptocurrecy market with Ethereum has been lauded (Timmerman & Thomas, 2017). However, for all of its success, Microsoft has had plenty of commercial failures as well. This paper will examine some of Microsoft’s product failures and discuss why they failed.
One of the biggest product flops to come from Microsoft was the Zune, which was put out into the marketplace in order to rival Apple’s iPod. In this case, Microsoft was behind the curve and Apple had already cornered the market with its deft combination of iPod with iTunes and, essentially, all other Apple products. With Zune and Zune HD, Microsoft offered nothing new and essentially came with none of the “cool” factor that Apple was oozing at the time with its novel, nifty and very neat new product line. In terms of innovation, Microsoft was simply piggy-backing on the backs of its betters, hoping to get a share of the market. It did not and Zune was quickly consigned to the digital dust heap of the tech industry...
References
Kim, D., Kim, Y., Cho, S. J., Park, M., Han, S., Lee, G. S., & Hwang, Y. S. (2016). An effective and intelligent Windows application filtering system using software similarity. Soft Computing, 20(5), 1821-1827.
Murnane, K. (2018). 2018 could be a great year. Retrieved from https://www.forbes.com/sites/kevinmurnane/2017/12/27/2018-could-be-a-great-year-for-microsofts-xbox-one-x/#48d4ef1b42ba
Smith, K. (2012). Here are 8 of Microsoft’s worst product flops. Retrieved from http://www.businessinsider.com/microsofts-biggest-product-flops-2012-9?op=1
Timmerman, K., & Thomas, M. (2017). Ethereum: More than'the new Bitcoin'. The Proctor, 37(5), 26.
Tynan, D. (2006). The 25 worst tech products of all time. Retrieved from https://www.pcworld.com/article/125772/worst_products_ever.html
Worth, D. (2016). Top 10 Microsoft flops. Retrieved from https://www.v3.co.uk/v3-uk/news/2459606/top-10-microsoft-flops-and-failures-windows-phone-windows-8-and-internet-explorer
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