While the school itself would solely be 'click,' the site could also offer cookbooks that could be bought both online and at bookstores, for people who did not want to take every course, but liked the approach of the site. And the site could have joint 'brick-based' promotions with various types of cooking supply and food supply companies.
This website could capitalize upon the increased popularity of cooking at home, and the desire of people to learn how to cook, despite being pressed for time. The attractions of sharing with a community would mimic that of the types of communities created on blogs and through YouTube, but with more direction about how to cook. The persuasive message could underline, depending on the course, the health benefits of cooking your own food, the social and romantic benefits, and the personal enrichment aspects of learning how to cook. "Cooking is a great way to count calories;" "Cooking is the best way to a woman's heart;" or "Finally cross learning how to cook off of your to-do list" are all potential slogans.
Many people have an interest in food today, as evidenced by the popularity of the film Julie and Julia, the book the Omnivore's Dilemma, and the Food Network. The interest in local and sustainably-grown food indicates how people wish to improve their diets. Concerns about obesity are driving people into the kitchen -- their own, and their children's need to maintain a healthy weight has become a priority. However, many people never...
Message E-tailing is sometimes called electronic retailing devised to sell retail goods over the internet. Since 1995, etailing has been used in the internet discussion and is almost synonymous to e-business, e-mail and e-commerce, and transaction is mainly business-to-consumer (B2C). As early as 1997, major corporations have started using etailing as major methods of transacting business. The success of Amazon.com, Barnes and Noble's, and Dell Computer has been attributed to
Message and E-Tailing Background- E-Commerce is the buying and selling of products and services over electronic means, usually the Internet. As Internet usage grows, so does trade conducted electronically, allowing for a number of improvements and innovations that follow suit. Most economists see e-commerce as a market segment that leads to intensive price competition and consumers armed with greater knowledge. In two particular industries, e-commerce has actually changed the way
Routine Emails and Persuasive Memos Routine e-mail All staff members Training on work etiquette The importance of the training is to help improve on the company's productivity. The training will involve proper use of the internet by employees, importance of courtesy and respect among employees, and the efficient use of office equipment. The training has been organized by the company's chief executive officer. Please note that all members of staff are invited to take
(Ford Motor Company: eRoom enables Ford to drive into new technology) II. Marketing Strategies: Target Market: Target Market 1 This market consists of institutional sales with large manufacturers or independent manufacturing divisions of corporations having a huge network of broker, dealer or distributor network. For these categories the ideal vehicle suited will be the sports wagon and minivans. Only last January, the managers publicized the Ford Fairline concept at the Detroit Auto
behaviors inherent in e-tailing (in business-to-Consumer relationships / communications). Note the communications medium in which each behavior occurs. Explain how each medium enables e-commerce. E-tailing is the business of electronic retailing or retailing over the Internet (*). There are three types of e-tailing behavior: independent, intervening variables, and dependent variables. Independent: The independent retailer will want to know two variables of the people who generally resort to e-commerce. These are: (a) personal characteristics
Marketing Development of Beverage Dear Marketing Team ABC Company Marketing Development of Beverage As our company is in the process of marketing development of a new beverage, I am determined to have the impressive launch of the product. In this regard, I am analyzing the advertisement strategies of various players in the same industry. This practice is carried out with the perspective of applying the plus points of the advertisement in our advertisement and
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