Number 5 is a cue to action, incenting the mother by reminding her that either she or her baby could be a victim with out proper medical care.
Informed Decision-Making Messaging Strategy
Informed decision-making interventions should be used when persuasion would be inappropriate (Communication for health. Examples include when the evidence is not sufficiently clear to support one behavior over another (e.g., surgical removal vs. watchful waiting for men with a diagnosis of prostate cancer), when an individual's values must be taken into consideration to determine the optimal behavior (prevention of sexual assault), or when society has been unable to reach consensus about the optimal recommended behavior (e.g., prevention of teen pregnancy) (Communication for health). Instead of providing evidence that prenatal care can save lives, it relies on the mother wanting to do the right thing and uses a woman who has lost her child to convince her.
You need to do everything you possible can to keep you and your child safe. Just because you may be feeling well during your pregnancy doesn't mean everything is alright.
Maria: "My baby was born 4 months prematurely and died.
Maria: "My doctor told me that if only I had seen my doctor as soon as I was aware of my pregnancy things might have been different. I could have saved my child's life."
Medical care is expensive, but if you can't afford a doctor there is help (Provide info for how poor women can obtain medical assistance).
Do you really want to risk the health or life of you or your baby? If pregnant or thinking about having a child you need to see your doctor as soon as possible. You'll be glad you did.
Like the persuasion-oriented messaging example, the informed decision-making messaging example applies the HBM. The message numbers one and two focus on perceived susceptibility while number two also includes perceived severity, the death of a premature child. Number 3 deals with perceived benefits by informing mothers that prenatal care can save their life of their child. Number 4 identifies a perceived barrier, the cost of medical care, as well as self-efficacy by providing information on where...
G. Lufthansa); partners with Blackberry and Yahoo for in flight conveniences. Early aggressive additions to fleet and service did, as analysts predicted, negatively impact the company. Company will need to carefully evaluate routes, new service, new equipment, and new technology in order to maintain growth potential. Management Fairly stable and industry respected; replaced CEO in May 2007. Needed a new managerial focus after 2004. Optimistic, keep tight rein on overly aggressive expansion. Human Resources Jet Blue University, compensates
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