In this regard, Medlen concludes that, "Taken collectively, these understandings may explain some of the merger activity in booms, but they involve certain asymmetries that undercut their explanatory power. High stock valuations allow stock to be utilized as currency and collateral for takeovers; yet stock booms also make targets expensive" (p. 202). Moreover, despite the commonly held perception that mergers are a "quick and dirty" way to grow a business and achieve organizational goals, there remains a lack of convincing empirical evidence in support of this perception (Medlen 2007). As Medlen points out, an "anomalous fact about mergers concerns the lack of evidence that mergers are profitable. This fact begs the question: why then are mergers carried out with such frequency and with such large levels of capitalization?" (p. 202). Nevertheless, the synergistic effect that is associated with merger activity and the perceived ability of the merger approach to help organizations grow their market share has fueled increasing interest in determining what factors serve to influence such activity, and several theories of merger waves are discussed further below.
Theories of Merger Waves
Neoclassical Theory of Merger Waves. At present, the theory of merger waves that is most widely accepted is the neoclassical theory of merger waves. This theoretical model holds that these waves are caused by industry-specific shocks that result in reorganizations among companies competing in a given industry (Komlenovic et al. 2011). According to Komlenovic and his colleagues, "These mergers are the most efficient way to reorganize within a particular industry. A number of researchers to date have identified a positive relationship between the number of mergers in an industry and the magnitude of industry shocks that immediately precede the mergers. As a result, mergers are concentrated in a few industries at a time" (2011, p. 240). Likewise, Ahern and Weston (2010) report that, "Traditionally, mergers and acquisitions (M&as) have been defined to be the purchase of entire companies or specific assets by another company. In more general terms, this implies that a new combination of existing assets is formed. Neoclassical economic theory predicts that the new combination will be more productive than the sum of its parts; hence, synergy gains will be realized" (p. 5).
The research to date provides substantial support for the neoclassical theory; however, industry shocks in isolation from other precipitating events may not be a primary cause of merger waves (Komlenovic et al. 2011). Therefore, it is reasonable to suggest that industry specific shocks are positively associated with aggregate industry mergers (Komlenovic et al. 2011). Neoclassical theories, though, do not provide the robustness needed to capture the long-term performance of acquirers, a constraint that is addressed by the behavioral theory of merger discussed further below.
Behavioral Theories of Merger Waves. Although the goal of the behavioral theories of merger waves is essentially the same as the neoclassical model, the behavioral theories differ in that they seek to explain why high market valuation (e.g., high market to book, high price to earnings) coincides with increased merger activity. According to Komlenovic and his associates, "One of the popular behavioral theories, overvaluation theory, asserts that managers of the overvalued firms take advantage of mispricing by acquiring undervalued firms; therefore, merger waves are driven by the relative valuation of firms" (p. 240). Similarly, Ito and Rose (2009) report that, "Stock market overvaluation promotes corporate managers to acquire relatively undervalued firms. This 'behavioral' hypothesis also suggests that higher share prices cause merger waves" (p. 273).
Likewise, the overvaluation theory maintains that stock acquirers are more overvalued compared to cash acquirers, and that cash-acquired targets are less undervalued compared to their stock-acquired counterparts (Komlenovic et al. 2011). The implications of this theory for merger waves is that "dispersion of market valuation are likely to positively influence industry-level merger activity" (Komlenovic et al. 2011, p. 240). In other words, investors with sufficient liquidity to avoid having to resort to cash alternatives for financing will experience less favorable returns on their investments, in general, compared to their cash-flush counterparts. In this regard, Komlenovic and his associates point out that following the announcement of mergers, "acquirers using stock to finance mergers experience negative long run abnormal returns, while acquirers who use cash experience positive long run abnormal returns" (p. 240). The perception of boom times may therefore spur additional merger activity in the expectations that the boom will continue without interruption, but this perception is comparable to the gambler's fallacy but it nevertheless has played out in real-world...
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Bibliography Amos Web Dictionary, Gloss arama, Merger, http://www.amosweb.com/cgi-bin/awb_nav.pl?s=gls&c=dsp&k=merger, last accessed on February 28, 2007 Wikipedia, the Free Online Encyclopedia, Mergers and acquisitions, Due Diligence, Procter&Gamble, http://en.wikipedia.org/,last accessed on February 28, 2007 CNN Money, Results of Weekly Pole, 2005, Chris Isidore, P&G to buy Gillette for $57B, CNN Money, January 28, 2005, http://money.cnn.com, last accessed on February 28, 2007 Procter&Gamble buys Gillette to Form the World's Biggest Consumer Products Group, FinFacts Ireland, Business&Finance Portal, January
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