The services include bereavement help, legal advice, medical information and stress management counseling. Mercedes Benz is also concerned about the health of its employees and wants them to maintain a healthy lifestyle. For this reason the company also offers a variety of voluntary discounts on health products.
It has been named as one of the 100 best companies to work for because of the variety of benefits that it offers its employees. Women at Mercedes-Benz are paid higher than most other companies. The company offers a great deal of flexibility to its workers so they can enjoy their family lives as well such as job-sharing, compressed workweeks and telecommuting.
In offices where child care centers are not available, Mercedes-Benz offers 10% discount to its employees so they can buy child care services anywhere they want. Several other benefits are also available.
There is a dress code which demands that all employees dress modestly and appropriately. Women are required to wear suitable attire and while casual is allowed in some cases, it cannot be inappropriate for a workplace.
The major competitors of Mercedes-Benz are BMW, Rolls Royce, Porsche and Audi. The company is more interested in competing with firms that have cars as luxurious as its own and thus it doesn't try to compete with other major automobile firms which do not cater to the same market. Mercedes-Benz still stands out from its competitors because when people think of German engineering, they think of Mercedes first. German engineering and Mercedes have become synonymous as Mantle (1995) writes: "Mercedes-Benz was the epitome of German engineering excellence at a time when Germany was driving Europe's postwar industrial recovery. Money was no object for the company and the customer. As long as the Berlin Wall remained up, the western investment remained in, and the Russians and East- Germans...
Mercedes-Benz Prepare Mercedes Benz: Why Mercedes Benz is unlikely to expand into Africa and Japan Mercedes-Benz, the luxury brand of Daimler AG, has adopted a multinational strategy in its current incarnation. It has branches virtually all over the world, but Japan and Africa are notable exceptions. On the surface, this may seem curious, given that Japan has long been known as a nation with a strong tradition of producing cars and is also a
In fact, one of Mercedes most successful uses of quality as a core competency was demonstrated in its recent launch of its "M Class off-road vehicle." As this expensive but sturdy vehicle was entering a crowded market, and that the mere fact that it was a Mercedes would not be enough to guarantee sales, to create a perception of quality in the minds of its a potential sales base, as
The two major rivals on the Chinese market are BMW and Audi. As a consequence, BMW has cut its retail prices in 2005 for its three and five series sedans by 12% or 13%, which caused a decrease of $12,048 for BMW 530i (Xinhua News Agency, 2005). As specialists in the field have predicted, since 2005 the Chinese luxury and sports vehicles market has diversified, and so did the competition.
Mercedes-Benz What is the competitive environment faced by MB? MB's competitive environment consists of other brand manufacturers producing all-utility vehicles, a new market for automobile manufacturers in the 1990s. Competitors were also produced vehicles that conformed to consumer safety demands (airbags, etc.) and that were cost-efficient. By the time MB entered into the AAV market, consumers were moving towards more luxury brand automobiles, which conformed more to MB's aim. How has MB reacted
U.S. audiences perceive the Mercedes-Benz brand in particular differently from German audiences. The company makes an effort to tailor its marketing message around these different perceptions. With respect to distribution, the systems in the two countries are different, so there are naturally going to be differences. Those differences should be less today than would have been historically the case, since the Daimler-Chrysler merger made Mercedes a de facto domestic
It was also during this time that more and more families were living in mobile home parks so, with their car, they could relocate at a much shorter notice. Harper's Magazine said of many of the new auto culture workers that their sense of community had been eroded somewhat by suburbia. When asked where their home was, some replied, "Do you mean where I was born, where I live now,
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