For these reasons and more, it makes sense for everyone -- especially for children and young adults -- to consider how advertising can affect four basic types of health. First, it can affect our physical health. We may learn about a healthy practice or vitamin, but may also be prone to engaging in unhealthy activities, lulled by media depictions of glamorous smokers and drinkers, as well as by direct ads for tobacco and alcohol. Second, advertising can affect our emotional health by delivering media-imposed definitions of beauty, sexuality, maturity, and problem-solving. Advertising plays an influential role in other emotional health issues, such as instant gratification. Third, advertising can affect our social health, because it often communicates attitudes, values, beliefs, and ideologies, including those of consumption, competition, and materialism. Finally, it can affect our cultural health, when we observe how, when, and if certain groups of people are represented in advertising messages....Moreover, the Academy contends that the increase in children's obesity correlates with youngsters watching more TV commercials that tout foods high in salt, sugar, and fat. (Fox, 2001)
Though much research is associated with television advertisements the advertisements on the internet can have the same effects. Not to mention the additional social isolation that can occur as a result of heavy internet usage.
Conclusion/Call for Research
According to a leading writer and researcher on the internet and its usage, "Students are logging hundreds of hours on the World Wide Web - but not showing up for class." (Keenan, 1996, p. 38) Keenan also creates a testimonial type statement about how universal such extreme usage actually is. She claims that the culture has completely left behind the computer geek and is enveloping individuals who would not historically be associated with such ardent computer usage.
Internet addiction surfaced last year when Alfred reported twice as many post-first semester dropouts compared with past years. The school appointed Connie Beckman, director of the computer center, to look into the problem. "There were kids with 1200 [Scholastic Assessment Tests] scores and professors said they were some of the brightest kids in the class -- when...
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