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Men And Women Have Many More Options Term Paper

Men and women have many more options today when it comes to their choices in periodicals opposed to even a short thirty years ago. Although they both have the shared increase in choices, there are some very universal differences between the two genders. It may be men preferring topic specific magazines while women enjoy generalized periodicals, or the way members of their sex and the opposite sex are displayed, or even the thrust of advertising campaigns found throughout, in the end there's no getting around it, men and women's periodicals are simply different, just as men and women themselves are.

Differences in Gender Specific Publications

Despite the influx of numerous e-zines, the magazine industry continues to branch out into a variety of genres. Each year, new publications are introduced on newsstands around the country. Not so surprising, these general and topic specific magazines are often gender specific. Interestingly enough, although the topics may vary greatly from magazine to magazine there are some truths that hold true along gender lines.

The number of publications targeted towards men has increased over the past three decades. Sports Illustrated, Field and Stream, and Playboy have certainly been staples in the male magazine category, but now men have even more of a choice when it comes to periodical literature. Magazines such as All About Beer, FHM (For Him Magazine), and New Man are only a small sampling of men's magazines now available. Now no matter what hobby, sport or interest a man enjoys, he's almost certain to find a publication just for him.

Magazines aimed at women's interests too have multiplied. Again, there are certainly staples of the industry such as: Ladies' Home Journal, Cosmopolitan, and...

Lifestyle television gurus like Martha Stewart and Oprah Winfrey have stretched their powerful tentacles into the world of magazines, with their respectively titled Martha Stewart Living and O, The Oprah Magazine, while magazines such as Golf for Women are not only gender specific but topic specific as well.
Although both gender-targeted markets share an increase in the number of titles to choose from, there are some key differences in the magazines themselves. One of the most evident differences is the ratio of generalized topic magazines to topic specific magazines. As a leading retailer of magazines, Magazine.com carries an excellent selection of magazines available for today's readers. Approximately only half of the magazines listed on Magazine.com's website in their Women's category are topic specific with the balance being of a more generalized lifestyle genre ("Women's Magazines," 2003), while more than two thirds are topic specific in their Men's category. ("Men's Magazines," 2003) These figures would seem to imply that men are more interested in reading about a certain topic month in and month out, while women enjoy a more general piece of literature where they can read about a variety of topics in just one periodical. Even fashion-focused women's magazines often branch out to include articles on relationships and life issues in general.

Another apparent difference between men's publications and women's is the use of the opposite sex in their photos. Men's magazines are typically on two ends of the spectrum. If women are shown in a photograph it is typically of a sexual nature. Note the scantily clad gals lounging across motorcycles in…

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Men's Magazines. (2003). Retrieved September 1, 2003, from Magazines.com Web site: http://www.magazines.com/ncom/mag?subject=53&id=2624621189928

Women's Magazines. (2003). Retrieved September 1, 2003, from Magazines.com Web site: http://www.magazines.com/ncom/mag?id=2624621189928&subalpha=%30%3055&last=80

Differences in Gender Specific Publications
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