The Wimbledon Tennis tournament as a hallmark-sporting event creates these social and cultural impact of the community. This is because according to theory transient and recurring events act as important methods of collecting identification of host communities. They present opportunities of asserting, reproducing, reinforcing, and contesting prevailing cultural values and beliefs and social norms (Quinn 2009). Hallmark events are identified as functions that support and reinforce the image of established social and cultural norms.
PR Newswire (2012) indicates the unpredictability of the effects of Olympics as its impact may be difficult to evaluate. However, in the case of London's 2012 Olympics, the games left a lasting impression on the socio-cultural context of Britain. According to Dhar (2012), the games led to the unification and social spirit of unity among the British during 2012, as compared to the divided and lawlessness associated with urban riots in 2011. The games increased the patriotism of the British, as a sense of pride in the nation increased. This was especially associated with the prestige and legacy the games leave, as the Britain is known for the best facilities. This positive feel of the nation among citizens was very different from the British cynicism to everything from the climate to the economic health (Dhar 2012). According to literature, this is a major effect of both hallmark and mega sporting events as they create a sense of pride in the host.
Mega and hallmark sporting events leave environmental imprints on hosting locations. According to Dolles and Soderman (2010), mega-sporting events are increasingly acknowledging the importance of environmental sustainability and green values integration in the lifecycle of the games. Environmental friendly sporting events is a major planning and operation issue for sporting events since mega events like the FIFA World Cup and the Olympics are associated with environmental issues. The main environmental areas mega events affect are transportation, energy, waste, and water.
One of the environmental impacts of the Olympic Games was the increased efforts towards the improvement of the quality of air in China to meet the World Health Organization's standards. This lead the nation to adopt several measures, like the relocation of its multiple heavy polluting industries, like the Shougang group from the capital (Kui 2010 p.104). The second step entails the removal of more than half of its city's polluting vehicles from the city roads, which were approximately 3.3 million. Thirdly, the municipal government halted construction projects that were within the city limits. Fourthly, the municipal government increased the number of waste treatment facilities (Kui 2010 p.104). Lastly, the city turned to geothermal energy sources to reduce the impact to the environment of hydro, coal, and nuclear power. This is because thought the Olympics is a onetime event occurring in any location it leaves a large environmental imprint.
The 2012 Olympics raised environmental awareness since previous Olympic Games had serious environmental damage, through waste, transportation, and construction. The London's 2012 games used at least one quarter recycled material like disused gas pipes in the stadium. For the host of the games, environmental priority lay in the reduction of carbon emission in transportation, food and water waste, and the creation of low carbon games (McCarthy 2012). To reduce the carbon emission of the games, the UK built an Olympic Stadium with source recycled materials in the construction and the use of temporary structures where needed. In the construction phase, the Olympic stadium was to use two-megawatt wind turbines, but was cancelled due to the health and safety concern to spectators (McCarthy 2012). The Olympic Games' 11% energy supply was from renewable energy sources like biomass boilers at the dedicated energy center and solar power. The organizers tried to reduce the environmental impact of transportation by giving a one-day travel card to holders of the Olympic tickets allowing them to use buses and trains. The organizers also encouraged the use of bicycles and provided 7,000 secure bicycle bays in the Olympic park (McCarthy 2012). The event organizers also created a food strategy to reduce the amount of solid and liquid waste to the landfill during the events. This is by creating, food waste strategy, and an ethical food source especially for snacks, fruit, and coffee, fish and meat markets. The food strategy was aimed at locating food and drink suppliers and matching them with waste strategy to deliver zero waste to the landfill. The organizers also encouraged food suppliers and visitors of proper waste disposal and recycling by color-coding waste disposal bins.
Hallmark events in a location developmental program leave a larger environmental imprint since...
Planning such an event when it has not been done before is very difficult and time consuming. Mistakes can easily be made on cost, time, and other issues when people are unsure as to what they should do to create an event that is successful - which could happen because the promotion company is uncertain about putting on such a large event and has questions about many aspects of it. Volunteers and
management, in particular the management of mega events. It also delves deeply into the positives and negatives of the London Olympic Games and the 2006 World Cup events in Germany. Those who manage mega events have an enormous task and an almost impossible responsibility to the public, to those participating in the events, and to the countries where mega events take place. Those issues and more are covered in
Sports Health Sciences Soccer in the United States: Soccer, despite of being one of the leading sports inthe world, had not gained enough popularity in United States until a few years back. It just became popular in the United States in last decade mainly because of the media and the FIFA which was played in the United States in 1994. It becomes clear that it was not until 1990's that "Soccer"
Sports Marketing Ambush What then, is ambush marketing and how does it work? There are at least 7 kinds of ambush marketing, but basically it involves a non-sponsor for an event taking advantage of the media coverage -- and making the fans aware of its presence -- to market products in competition with authorized companies. Discussion Question #1: Do you consider ambush marketing to be ethical? Why or why not? Ambush marketing
b) The Football Championship in Lisbon The capital of Portugal has received little investments in developments and infrastructure from both the public as well as the private sectors. But the football championship has stimulated the construction and development of two stadiums in north and northeast parts of the capital, namely the Benfica and Alvalade stadiums. The hosting of the football championships, supported by the two stadiums, draws the attention of investors and
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