Threats
Luckily, Medicis Aesthetics' capital position as a subsidiary of Medicis Pharmaceutical Corporation also enables it to better weather external threats to the company, which certainly exists for the industry as a whole. Threats of litigation are a very real factor of how this industry does business, especially with certain product lines. In addition, the industry is now facing the threat of a prolonged recession, which many analysts claim we are only in the beginnings of. If this proves to be the case, Medicis Aesthetics and its competitors will be faced with an ever-shrinking consumer pool. This will make competition fiercer and make profitability highly dependent on materials and labor costs.
Product Comparison
Two of Medici Aesthetics' most popular and currently profitable products are Restylane and Perlane, both of which are dermal fillers (non-surgical wrinkle removers) composed of hyaluronic acid. Though patented and using a relatively unique mechanism to achieve its results, these two related products are far from the only dermal fillers or medical wrinkle removal products/systems/procedures...
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Now, turn to Arizona Green Tea with Ginseng. The packaging for the single serving uses the label that is mint green with an oriental flavor, suggesting the benefits of Zen and the addition of ginseng and honey. Now contrast that with the Family One Gallon size, in a clear plastic, industrial container that looks more like detergent or motor oil than a delicious health beverage. Are the products identical --
..]. Furthermore, studies indicate that between 60 and 80% of college women engage in regular binge eating and other abnormal behaviours that fall short of the criteria set by clinical scales. Many college women who are at normal weights continue to express a strong desire to be thinner and to hold beliefs about food and body image that are similar to those of women who have actual eating disorders" (Hesse-Biber
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