¶ … Parallels in Journalism Studies
Culture
Chapter 11 by Coleman et al. is primarily concerned with the importance and methods of agenda setting in mass media, communication, and journalism studies. Agenda setting is a set that should come very early on in the production process of media for critical reasons. Without an agenda, the media lacks direction. Without an agenda, it is nearly impossible to judge or evaluate the success of a piece of media. Agenda setting is like knowing one's audience: if a media producer or journalist does not know his/her audience and lacks a concise & clear agenda, then there really is no point in producing such a piece of media. It would be a waste of time and resources. According to this chapter, agenda setting did not begin in mass media specifically nor journalism. Methods and research into agenda setting in the United States began with several presidential election campaigns that took place during the latter half of the 20th century. Furthermore, according to the authors, agenda setting serves more than just a direction for media, but additional serves to produce kinds of affects upon audiences, specifically emotional affects. This is part of the power of agenda setting. In fact, an agenda may be a simple as creating a piece of media to elicit or produce a specific emotion in the audience. Such practices are evident and commonplace in areas such as marketing and advertising in the 21st century.
Chapter 13 follows a similar line of thinking as its focus is factors and effects of newsframing. Newsframing in simple terms is the how the production process, aesthetic, and content of media intentionally and...
MEDIA WORLD & CULTURE The Media World in Today's Culture The Media World and Today's Culture The Media World and Today's Culture The media is the most indispensable medium that most urbanized and developing countries have adapted to accessing first hand and vital information. It is also in the branch category of the most growing industries in today's global economy. However, the industry is faced with controversies from other sectors such as culture and
Media Worlds These four readings were written between 1944 and 1955, and to a certain extent represent an outmoded era of media criticism. This does not mean these studies are obsolete, but it does mean that they must be considered in light of the current sea-change that is taking place in media overall -- most notably with the Internet, but also with the effect that the Internet is having upon other
Media Worlds According to Erika Engstrom: "because there are no legal rules for the wedding as a social event itself, wedding media such as found in The Knot's offerings provide informal, though structured, instruction (etiquette) to women regarding the correct way weddings should be conducted. In this sense, the uniform weddings portrayed and described in detail in such media, in the form of easily accessible magazines and etiquette books, television programs,
ZIEGLER Media Worlds "Exploring sites of memory:" the Kennedy assassination According to Barbie Zelizer's review article entitled "Exploring sites of memory," "public history emerges simultaneously from the commonplace and mundane, the eccentric and comic, the background of the everyday, and the splendor of life on high" (Zelizer 1999:202). There is a collective memory that shapes our individual memory, and vice versa. While Ziegler's review is applied to a book on recent French history,
MEDIA & GLOBAL POLITICS Culture Shirky's piece is about the potential for media to change the course of government and politics across the world. He writes of ways that specifically the technology of social media has the power and/or potential for political activism and social change. The 21st century has seen an increase in the frequency and the efficiency of grassroots activism and social movements around the world, due in great part
New Media and Politics Digital media has been extremely instrumental in the organization and expression of political protest. This case study will examine the impact of digital media and social networking and the importance it plays in contemporary political movements. Citizen Journalism In the work entitled "New Media and Development Communication," stated is that modern mobile phones "…are transforming civilians into journalists." Columbia University, ITU Report, 2005, p.1) The report states that
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