Media Advertising: Posting an Ad on Facebook
Social media advertising provides a great platform for enhancing a brand message's reach and influencing prospects at the buying cycle's middle-of-the-funnel or evaluation stage. Facebook presents a unique marketing plan for advertisers; one that entirely focuses on middle-of-the-funnel offers as a way of influencing buyer decisions. This is quite logical since it is at the evaluation stage that a buyer i) clarifies exactly what they need, and then embarks on the search for a satisfying provider, and ii) is most likely to share information through their established network though a 'like' (Social Media Today, 2013).
In order to take advantage of this aspect, Sushi Fashions, a dealer in ladies wear, handbags and accessories intends to put up an ad regarding its Super Bowl sale, in which buyers could get up to 50% off on the conventional prices - over the entire product range. Having used Facebook as an advertising platform several times in the past, Sushi Fashions has an established business page by the name 'Sushi Fashions,' whose fan base currently stands at 289.
Part Two
Facebook would require an advertiser to have an active Facebook account, a valid email address, and a business fan page (Catholic Democrats, 2008). Sushi Fashions already has these, and the step-by-step process below will be used to deploy the ad.
Step 1: Click on the advertising link at the bottom of the Sushi Fashion fan page, and select 'create Facebook ad' (Catholic Democrats, 2008).
Step 2: Ad creation
Screen 1: Key in "the web link associated with the ad," which will lead viewers first to the Sushi Fashions website, and then...
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