The simple listing of "180 burn deaths & 180 serious burn injuries" (Hartman & DesJardins, 2008) does not capture the sheer human suffering that the expected rate of 2,100 accidents is sure to cause. Finally, the influence of my peers within the management structure of Ford would affect my decision significantly, because if I felt that advocating for a costly recall was undermining my status, it would admittedly be difficult to stand alone on the issue.
3.) What sort of financial impact will your decision have upon the company?
In the short-term the decision to recall all Ford Pintos would cost the company upwards of $72 million, in addition to any ancillary losses suffered from negative media publicity and public image. What Ford's executives failed to understand is that they are playing a long-term game, one in which a loss of $72 million pales in comparison to the diminished reputation and reduced market share that occurred once people began to crash, incinerate, and die in their faulty Pintos. By instituting a total recall immediately, the initial loss would...
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