¶ … Obesity at McDonalds/McDonalds: Issues Related to Fast Food
Situational Analysis
Stakeholder Analysis
Ethical Theory Analysis
McDonald's Corporation, can be found in 119 nations of the world. Over 68 million customers are served by 33, 000 locations daily. When we talk of McDonald's as a fast food industry and as a brand, the sales are huge, but the perception of the brand makes it hard to keep up with the pace. The public has a negative perception of the brand following its rating as the 6 thbrand in the world and thereby mounting expectations. Issues of unhealthy foods and obesity are the major factors that influence McDonald's public perception (Brannan et al., 2015).
Situational Analysis
The public awareness of negative attention issues of unhealthy foods and public perceptions have generated now affects both the company and the entire fast-food industry. With its unrelenting efforts to sustain the number one name in the fast-food industry both at home and globally, McDonald's has managed the negative public perception quite well. The company has witnessed an impressive increase in sales globally, mostly in Europe. However, McDonald's has incorporated a new healthy trend by including apple slices and salads in their recipes, but this has done little to change its public perception as an unhealthy fast-food chain. Competitors have devised means to substitute cheap and unhealthy food ingredients with healthier alternatives to meet the health needs of customers. The public perception may not have any effects of McDonald's short-term profits, but the long-term effects are yet to be ascertained (Brannan et al., 2015).
The ever-increasing cases of obesity have affected McDonald's and the entire fast-food industry...
Fast Food In the United States right now the country is facing an epidemic of obesity which means that too many people are overweight to an unhealthy level which is very bad. More and more people are becoming unhealthy because they do not eat the right things. People live a very hectic lifestyle in the current time and this makes them want to get things fast. Instead of going home and
McDonald's the largest fast-food chain across the globe. This is through spanning of approximately 30,000 restaurants across the globe with the aim of maximizing its revenues and profits at the end of the financial year. McDonald's Organization aims at being the customers' favourite place and way to eat and drink as its mission to meet the needs and preferences of its consumers. The pattern of internationalisation of McDonald's Company proves
Fast food is a phenomenon that has become part of the American way of life during the past few decades. However the convenience of fast foods has resulted in major health issues in the country, as well as in the rest of the world. The prevalence of fast food in American society is evident from the fact that "Americans now spend more money on fast food than they do on
Fast Food Business Advisory for Fast Food Business and Takeaway Here, we will give a brief intro on fast food business, explain what it is and its pros and cons. We will also look at some facts surrounding fast foods just to give an amateur reader the idea of the whole business. "The Fast Food is the type of food which is fast (in avail), more convenient and in many cases inexpensive."
The Surgeon General produces estimates, such as the rising costs of healthcare due to obesity related illnesses. Congress issues law and regulation aimed at the safety and fairness in society. FDA has interests in the safety and protection of consumer products. Economist also issue reports, such as studying the Body Mass Index (BMI) and determining that obesity is caused by higher caloric intake, lower work activity, technological change reducing
" A study asked the public which attributes were the most important for a fast-food chain; among the respondents, cleanliness ranked first, followed by the wish to have hot food actually served hot. "The idea that fast food should be juicy (not dried out) placed eleventh on the list" (Gershman, 1990, p. 176). According to this author, Wendy's took two of its product attributes, hot and juicy, and based their
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