Fast food is a phenomenon that has become part of the American way of life during the past few decades. However the convenience of fast foods has resulted in major health issues in the country, as well as in the rest of the world. The prevalence of fast food in American society is evident from the fact that "Americans now spend more money on fast food than they do on higher education, personal computers, software or new cars. They spend more on fast food than on movies, books, magazines, newspapers, videos and recorded music ? combined." (Schlosser Eric. 1998)
It is now become common news that obesity has become a major health concern in both developed "Westernized" and less developed countries around the world. One of the major factors that have been blamed for this increase in obesity and obesity related diseases is fast food -- often termed 'junk food." In the U.S., for example, " ... 61 per cent of the population is either overweight or obese while the incidence of obesity has increased at a rate of 10-50% in the majority of European countries over the last decade. " ( Shortt J. 2004) Less well-known is the fact that this epidemic has reached the shores of developing countries like China, Brazil, Thailand and South Africa. As the populations of these countries become more urbanized, more calories are consumed because of the easy availability of high-fat, high-carbohydrate foods coupled with a decline in physical activity.
In 1995, there were an estimated 200 million obese adults worldwide and another 18 million under-five children classified as overweight. As of 2000, the number of obese adults has increased to over 300 million. Contrary to conventional wisdom, the obesity epidemic is not restricted to industrialized societies; in developing countries, it is estimated that over 115 million people suffer from obesity-related problems.
(Controlling the global obesity epidemic.)
Furthermore, another worrying statistic is that this epidemic has begun to have a serious effect on children in the United States, with an estimated 15% of children in the America aged one to 19 years overweight or obese. ( ibid)
There are a number of factors responsible for this increase. While inactivity and lifestyle habits are part of the problem, a central issue is the quality of the fast foods. Modern fast-food diets consist of products such as hamburgers, French fries and cola drinks, while the most commonly consumed grain is white bread; the favorite meat is beef, and the most frequently eaten vegetable is the potato, usually as French fries. Most fast food contains too many preservatives and flavor enhancing salts which cause high blood pressure and asthma, or lead to kidney failure and other serious illness.
Obesity is not the only health problems associated with fast foods. The American Institute for Cancer Research (AICR) has criticized the fast food trend which offers quantity instead of quality in terms of nutritional value. This refers to the marketing trend in the fast food industry to offer "bargain 'or "supersized" food deals which, according to the AICR Director of Nutrition Education Melanie Polk, is having a detrimental effect on national health. Polk and other are opposed to this trend in the fast food industry as it promotes quantity over good nutrition and could be a contributing factor in obesity and heart disease. ("Food Industry Is Making AMERICA FAT." 1) This warning comes as other institutions such as The National Restaurant Association predicts that, "For the first time ever, consumers will spend more at fast food places than they will at full-service restaurants - a whopping $86 billion, according to industry estimates. No wonder McDonald's builds a thousand new restaurants a year." (Pardue L. 50)
There has been a strong reaction from many sectors in society to the evidence that fast foods can be a contributing factor to declining health standards. Consumer activist Ralph Nader has stated that, " ... McDonald's double cheeseburgers [are] a weapon of mass destruction." (Berlau J. 12) An interesting development is that recently fast foods have been seen in the same negative light as cigarette smoking. Another factor that has been mentioned by critics is that the advertising of fast foods is exacerbating the problem.
The billions of dollars spent each year to promote food products only intensifies the problem. According to the USDA, more advertising dollars are spent annually by the food industry than by any other source. Conservative estimates place the figures at $11,000,000,000 for advertising and another $22,000,000,000 on trade shows, incentives, and other consumer promotions.
("Food Industry...
Fast Food Industry In recent times, the fast food industry has grown by leaps and bounds. Today, one can confidently say that the industry, whose background is relatively modest, has in a big way affected the way of life in America. In this text, I concern myself with the impact the fast food industry has had on both the health of the American society and the environment. I also give a
Fast Food In the United States right now the country is facing an epidemic of obesity which means that too many people are overweight to an unhealthy level which is very bad. More and more people are becoming unhealthy because they do not eat the right things. People live a very hectic lifestyle in the current time and this makes them want to get things fast. Instead of going home and
The industry leaders often attempt to utilize the standards of this and other associations, as well as their literature and logos to associate their own food offerings with health consciousness, a claim that is occasionally challenged by the anti-fast food movement. Sweet 8) Industry leaders such as McDonalds as well as many others even offer pamphlets that are meant to guide the consumer to healthier choices, these offerings are also
Fast Food advertising has been allowed to profess anything, from the 'healthy quality' of their food to the food company's contribution to homeless kids. While fast food giants are quick to take any of their detractors to court for any erroneous allegations made by members of the public, it doesn't stop these same companies from committing libel themselves through their promotions. However, most fast food companies steer clear of making
Fast Food Nation -- Chapter 2 America without McDonald's, Burger King, Wendy's and other fast food restaurants is difficult to imagine these days, but before Ray Kroc bought the franchise rights to McDonald's in the mid-twentieth century, fast food was not an entrenched part of our culture. In Fast Food Nation,' Eric Schlosser spends the second chapter of his book describing how Ray Kroc paralleled the work of Walt Disney and
McDonald's the largest fast-food chain across the globe. This is through spanning of approximately 30,000 restaurants across the globe with the aim of maximizing its revenues and profits at the end of the financial year. McDonald's Organization aims at being the customers' favourite place and way to eat and drink as its mission to meet the needs and preferences of its consumers. The pattern of internationalisation of McDonald's Company proves
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