McDonald's And Hardees
In a recent visit to two competing fast food franchise restaurants, McDonald's and Hardees, there were many different operational processes that were identified. For example, McDonald's has a more diversified menu that caters to more consumers while Hardees by contrast seems to utilize more of a niche strategy. Both operations seem fairly efficient and effective towards the operational goals that they seem to promote. I think they are both offering the products that they should be. McDonalds has a larger menu and Hardees has more of a targeted niche.
Each organization utilizes technology to meet their operational objectives and operates efficiently based on these objectives. Between the two operations, McDonald's seem to have the technological edge however and their operations are streamlined through a dedication to operational excellence that uses advanced technological systems as a foundation for its business functions. McDonalds must be more efficient to offer the more comprehensive product mix in a timely manner relative to Hardees however. Yet Hardees could be deemed more effective because they have exploited a premium burger niche. This paper will compare and contrast some of the differences that were identified in these two organizations. Each organization should focus on supply chain management and mass customization.
Product Lineup
McDonalds and Hardees offer very different product mixes. McDonald's have a more comprehensive menu offering that can be divided into the following categories (McDonalds, N.d.):
Burgers and Sandwiches
Chicken and Fish
Breakfast
Salads
Snacks and Sides
Desserts and Shakes
McCafe
McDonald's has been the subject of...
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