Mayo Clinic's Marketing
Mayo Clinic is a health care provider that is renowned for its provision of health care services to a huge number of customers with different health issues. This health care provider has continued to experience tremendous growth and success at a time when the health industry, especially hospitals, is facing significant pressure to reduce costs and enhance the quality of services. Most hospitals have responded to this pressure through consolidating their operations in order to ensure they operate more efficiently and provide cheaper care. However, Mayo Clinic has not consolidated but developed plans to expand its reach throughout the world. One of the crucial measures that have contributed to its recent success and acts as the cornerstone of its radical plan is effective marketing.
Direct Impact of Marketing for Mayo Clinic
As previously mentioned, the success and profitability of Mayo Clinic at a time when the health care industry is experiencing considerable challenges is attributable to effective marketing strategies and initiatives (Nisen, 2013). Throughout its operations, Mayo Clinic has continued to benefit from its marketing strategies and initiatives directly and indirectly. The direct impact of marketing for Mayo Clinic is a huge customer base that is attributable to increased interactions between this health care provider and customers. Through its marketing strategies and initiatives, Mayo Clinic alerts consumers of potential beneficial treatments or interventions, increases the number of its patients taking necessary medicine, and enhances discussions with patients. This contributes to the emergence of a huge customer base for the health care provider since customers receive quality care and make Mayo Clinic their preferred health care provider.
The other aspect of huge customer base for Mayo Clinic due to marketing strategies and initiatives is enhanced understanding of health conditions and treatment procedures. As customers increase their interactions with the hospital, they gain more understanding of various health conditions and their associated treatments or interventions. This implies that marketing...
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