Mattel understands that for its customers and retailers, there is nothing worse, ethically, than putting profit over the health of children. It would appear that Lee Der did not share these values. Thus, part of the problem lies with communication of values between Mattel and its suppliers. The suppliers need to understand that they need to work to the same ethical standards as Mattel, since it is Mattel's name

Mattel faces an uncertain operating environment. An old-established company with a great family of brands, Mattel has a lot of strengths with which to improve its business. However, the company is facing increased competition both from other toy companies and from electronic entertainment alternatives. This paper highlights some of the challenges that Mattel faces and some of the alternatives for dealing with its problems. There are four major alternatives presented

Mattel Corporation specializes in creating lasting memories for every child the corporation is able to touch through the purchase of their toys. Therefore, the Mattel does not sell toys rather a child's imagination and memories are forged and created respectively, via the purchase of their merchandise. (Corporate.Mattel.com/annual-report) Operations have been successful in U.S. markets from the 1950's through 2000. Since however, the lion's share of profits have been generated by

It is worth noting that like many companies, Mattel has grown since its inception largely on the basis of population growth. Not to take anything away from Mattel's products, but the population of the world and its wealth have increased substantially since 1945. The company now stands to benefit from a surge in growth as the baby boom echo generation enters child-bearing age. This massive demographic will likely have

Mergers & Acquisitions One of the more fascinating and complex part of corporate news and maneuvering is when companies engage in mergers and acquisitions as a means to further their growth, development and diversification. This report shall look at two companies in particular, those being Mattel and Texas Instruments. After conducting a thorough literature review, questions about both firms will be posed and answered. While there is more than one way

Branding Barbie Brand Introduction Barbie is a well-known style doll brought to existence by the U.S. toy-company called Mattel, Inc. And was started in 1959. The brainchild behind Barbie is Ruth Handler who happened to be American businesswoman. She has been recognized for coming up with the doll through an inspiration of a German doll known as Bild Lilli. Barbie has turned out to be the figurehead of a brand of Mattel dolls