Master Planning & Private Equity
Case Summary
Summarize the case in points
Rahul Todi of Shrachi is considering the prospects of developing land near Bardhaman, West Bengal. Residential demand has been steadily increasing in India, with a trend toward urbanization reflected by a rising middle class that is settling in the cities where job and cultural opportunities are promising. The parcels of land that Todi is watching could potentially be developed through a partnership with the West Bengal Housing Board, a government entity that has as one of its goals the development of low income housing. On the flip side, Todi has entered the idea of partnering with Xander Funds, a private equity group that invests in real estate and other asset classes.
Should Rahul Todi and Shrachi leave their Kolkata base to develop in Bardhaman at all, in any form?
The vision that Todi has for the land assemblage project -- whereby small plots of land are aggregated and reorganized for real estate development -- is a an homogenized township, the units of which could command increasingly high prices as the development progressed.
What could go wrong?
A concern that Todi harbors is that relations between farmers, industrialists, and politicians in Bardhaman area was contentious in the recent past as a result of unscrupulous seizure of private land by the government in order to encourage industrialization by a car manufacturer. The local residents and farmers still resent the Tata Motors factory upset. Todi realizes that working with either financial partner could impose constraints and conditions of which he, as an independent developer, has not had to address. Certainly, the prospect of future deals with either of these two firms is also playing in Todi's head.
Homes Away From Home
What is your analysis of the potential for this city and for this site as plotted development built out by Shrachi as contemplated?
As Rahul Todi considers the land development opportunity, one factor dominates. The Bardhaman development is far away from the Kolkata base of the Shrachi enterprise and from Todi's network of business acquaintances, suppliers, and his home. The local Bardhaman residents and elected government contribute complexities that Todi would not encounter should he stick to real estate developments closer to his home base. The primary issue appears to be the degree to which a development can attract residents from the rural countryside and from the more urban areas, such as Kolkata, Katwa, and Kalna. The roads to the Bardhaman area are described as adequate to support a one to one and half hour commute. While this may be acceptable by Western standards, it may not be possible for a worker in a nearby urban area to commute to a residence in Bardhaman on a day-to-day basis. Regardless, projections for population growth in urban areas of India are upwards of 400 million people. The pressure to expand outward from city centers is likely to be profound. In addition to this pressure, there are growing environmental concerns that are likely to work against housing more people in overrun cities. The anticipated demand for housing units is 7.5 million units per year by 2013, across all housing sectors. What these figures indicate is that the demand for housing and environmental constraints are conditioning the rural and semi-rural areas, increasing the likelihood that development in these areas will be profitable in the near-term.
The potential for this township in Bardhaman presents as very positive with regard to ultimate outcome. Todi will need to proceed with great care, however, as the people in Bardhaman have been burned by their own government in the Tada Motors incident. For this reason, land assemblage may turn out to be one of the more difficult steps in the development process.
In Todi's favor, another developer from Kolkata has already progressed through the assemblage, reorganization, and selling of raw plots of land in a parcel nearby the area under consideration. A key decision is whether any of the homes should be constructed as affordable housing, or whether the development should contain a mix of low, mid, and luxury housing. This decision will be levered by the knowledge that approximately 85% of the total residential demand is affordable and mid-level segments. For this reason, these types of houses are make up the lion's share of development in the area.
Public or Private Partners?
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